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LARGE SIZES FOR LARGE IMPACT; FULL SIZE STYLES ARE HOT IN THE LINENS AND SPECIALTY MARKET.

NEW YORK-More and more room-size rugs are being shown at the New York Home Textiles market as retailers such as big box linens stores realize the category's potential. Last week, the range was typically wide -- a good sampling of what suppliers have to offer from entry-level price points in woven olefin styles to higher end, all-wool handmades. Beaulieu introduced three new constructions of licensed Waverly designs woven in polypropylene: a high pile DeepWeave heatset olefin; a flatweave construction with a sisal look; and a group woven in soft denier Beautique olefin. A 6-by-9 will range at retail from $129 to $249.

It also debuted patterns in its Laura Ashley Collection that are machine-woven in Spain in 100 percent wool. Retail for the new Laura Ashley rugs in 6-by-9 will be approximately $349.

Feizy also had additions to its Waverly line of wool handmades as well as new aubusson weaves and machine-mades. The company is constantly broadening its offering and is now presenting the Ashleigh collection of synthetic accents with designs that range from juvenile to florals. A 2-by-3 retails for about $22.

Ray Hashemi of Feizy said that showing at the Javits Center during the Home Textiles Show is a good strategy, explaining, "The show is better on the weekend because people are working on Friday. Some come to see highlights before High Point market."

Hellenic has had such success with its Flokati rugs that it has added a tan and black coloration, and now offers pillows as well as a range of sizes and weights in the shaggy fun wool construction. Hellenic also rolled out its Home Accents Collection of cotton rugs in a variety of sizes and styles.

The new Mohawk Rug & Textiles division was spotlighting its new printed lines. The Carnival Collection of bright, bold patterns is available in 21-by-34 and 30-by-50 sizes and as full-size area rugs. Printed on a multilevel loop nylon base with a non-skid Duralon backing, they are washable and have a more textured surface with a hooked look. The 30-by-50 size retails for about $39.99.

Mohawk's New Generations line is printed on a cut pile nylon base in six styles at present that will retail at $99 for 6-by-9.

Shaw Rugs has a new printed line called the Town Square Collection, which includes a full range of area rug sizes. Styling includes basic aubusson designs, as well as florals and trellis patterns and several bold contemporary motifs. These will retail in a 5-by-8 at $149.

The Amira Collection was rolled out by Oriental Weavers of America at the Atlanta Rug Market three months ago. It's a two-ply, heatset, woven olefin quality featuring a tea wash with matching fringe. Priced at $179 in a 6-by-9, Amira's designs range from traditional to contemporary.

OW launched the Mystical Reflections Collection featuring two-ply, space-dyed yarn in a cross woven construction with an antique look and fringe. Mostly traditional patterns with some transitional, the collection retails in a 6-by-9 for $349 to $399. And OW's new Isis Collection of singles heatset olefin is woven in eight colors in traditional and transitional patterns and retails in a 6-by-9 at $99-$129.

Orian brought 68 new styles to market. It has begun to recolor its line, starting with the high-end Enchantment collection, which is a two-ply heatset olefin. New shades include Latte, Tealeaf and Twilight. The company's Magic collection of casual, border type looks is a singles heatset olefin that retails in a 5-by-8 for $99.

Safavieh showed a new Tibetan collection, made with a blend of wool and silk, in combinations of cut and loop pile for different effects. These are handknotted in natural colors and in geometric and floral patterns.

Yervant Varjabedian, Safavieh spokesman, said that the company was expanding to a more moderate price point with the Tibetan group and a new tufted collection.

In its new showroom at 295 Fifth Ave., KAS took part in its Home Textiles market. Austin Craley, vice president of sales for KAS, noted, "Our main business is tufted and hooks that are made in China and India. We had a showroom in Secaucus, N.J., but the lease was up, and we thought this was the place to be because most of the customers we want to see come to this building. Retailers like Macy's, ABC Carpet and T.J. Maxx all are here. We had planned to open in November, so this is a bonus. We'll hit 10 to 20 percent of our customers here for our first time."
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Comment:LARGE SIZES FOR LARGE IMPACT; FULL SIZE STYLES ARE HOT IN THE LINENS AND SPECIALTY MARKET.
Author:Herlihy, Janet; Isoldi, Michael
Publication:HFN The Weekly Newspaper for the Home Furnishing Network
Geographic Code:1USA
Date:Oct 11, 1999
Words:751
Previous Article:BATH/ACCENT/MATS MAKE THE FASHION GRADE.
Next Article:HIGH POINT TEXTILES COVER MARKET; FINISHED SOFT PRODUCTS AND FABRICS ARE INTEGRAL TO THE MIX.
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