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 CUPERTINO, Calif., Aug. 2 /PRNewswire/ -- Launched today at a press conference in Boston, the Apple Newton MessagePad has already achieved notable endorsements from some major institutions and corporations. Coca-Cola, Monsanto, American Express, ProMED and others are implementing plans to incorporate Newton technologies into their information systems strategies.
 These corporations and institutions are looking for ways to streamline processes, operate in a world of shortening product lifecycles and become more responsive to their customers. They have seen Newton as a way to quickly and easily manage and communicate information back and forth between their central information systems and the point of contact with the customer.
 "The combination of strong licensee support for the Newton platform and strong corporate support for the MessagePad underlines our efforts to create a standard for the emerging PDA market," said Gaston Bastiaens, vice president and general manager of Apple's PIE Division. "Today as we announce the shipment of the first in a family of Newton products, we are seeing the first step in a broad acceptance of Newton technology among innovative businesses and institutions around the world."
 American Express is developing applications for its customers who will use Newton devices. "We are very excited about mobile computing and its potential applications for our customers -- business travelers in particular," said John I. Williams Jr., senior vice president, Marketing Information Services, Consumer Card Group, American Express Travel Related Services Company Inc. "We are working with Apple to develop customized applications for the American Express Cardmembers who will use the Apple Newton."
 Ira Tolmich, director, Information Technology, The Coca-Cola Co., added, "The Coca-Cola Co. has been and continues to be very excited about Apple's technology advancements in the area of computing for the enterprise. We believe that, with products such as Newton, Apple has made a major contribution to innovative information systems which support corporations' business goals."
 The Department of Defense is applying the Newton MessagePad to its health care operations. Final contract negotiations are underway for a project called ProMED, a joint effort between the Department of Defense, Apple Computer, and KPMG Peat Marwick. "The health care environment is a highly dynamic work place. We are very excited about the promise of message pad computing -- especially its capability of untethered communications," said Col. Fred Goeringer, a project manager at the U.S. Army Medical Materiel Agency. "This next-generation device has enormous potential for streamlining health care productivity. We foresee great possibilities for improving both patient care and satisfaction by empowering our health care providers with this innovative technology."
 NOTE: Apple and the Apple logo are registered trademarks, and MessagePad and Newton are trademarks of Apple Computer Inc.
 -0- 8/2/93
 /CONTACT: Eric Wee of Apple Computer, 408-862-7797/

CO: Apple Computer Inc. ST: California IN: CPR SU: PDT

TM -- SJ001 -- 8156 08/02/93 08:15 EDT
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Publication:PR Newswire
Date:Aug 2, 1993

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