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LANDS' END TO OPEN OUTLET STORE IN WEST DES MOINES

 DODGEVILLE, Wis., June 16 /PRNewswire/ -- Lands' End, Inc. (LE) (NYSE: LE), the international direct merchant clothing firm, today announced it will open a Lands' End Outlet store in West Des Moines, Iowa, in Governor's Square, a shopping mall at 2700 University Avenue.
 The new outlet will occupy about 10,000 square feet and will be divided into two sections. About 8,000 square feet will be used to offer a limited selection of overstocked and discontinued products from the company's catalog, including classic casualwear and accessories for men, women and children. A separate section will be dedicated to products from Coming Home, the company's specialty catalog focused on bed and bath items. All merchandise in the company's outlet stores is sold at 10 to 60 percent off the original catalog price.
 "This is the first time we'll have a separate outlet store for our Coming Home products. Pillows, comforters and quilts all take more room than is available in our other stores. This concept will allow us to concentrate on clearing those large items here in West Des Moines," said John Maher, director of stores.
 Lena Prizant has been named manager of the new outlet. She joined Lands' End in 1985 and has been manager of one of the company's Chicago- area outlet stores since 1990. The West Des Moines Outlet will employ about 30 people at the time of its scheduled opening in mid-September.
 -0- 6/16/93
 /CONTACT: Charlotte LaComb of Lands' End, 608-935-4835/
 (LE)


CO: Lands' End, Inc. ST: Wisconsin, Iowa IN: REA SU:

WB -- NY049 -- 2633 06/16/93 12:58 EDT
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Publication:PR Newswire
Date:Jun 16, 1993
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