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LANDS' END TAPS PHILIP IOSCA TO HEAD BASICS DIVISION

 LANDS' END TAPS PHILIP IOSCA TO HEAD BASICS DIVISION
 DODGEVILLE, Wis., Nov. 4 /PRNewswire/ -- Lands' End, Inc.


(NYSE: LE), announced today that Philip J. Iosca joined the direct merchant clothing firm on Sept. 8 as vice president, merchandising. This position was previously held by Brian Dodds, who was named vice president, liquidations. Iosca will report to David F. Dyer, vice chairman of merchandising.
 Since July 1990, Iosca had been president of Britches of Georgetowne, in Herndon, Va., a division of CML Group, Inc., where he directed all functions of their 65 Great Outdoors and 15 Britches of Georgetowne specialty stores.
 Prior to his stint with Britches, Iosca spent seven years with Jos. A. Bank Clothiers of Baltimore, where he rose to president and chief operating officer. He also spent 12 years with Brooks Brothers in New York.
 Iosca, 43, graduated in 1971 with a bachelors degree in marketing from St. Peter's College in New Jersey and an M.B.A. from New York University. He and his family will live in the Madison area.
 Lands' End, Inc., is a direct merchant of casual clothing for men, women and children, that offers its quality products at competitive prices, backed by an unconditional guarantee and fast, friendly service through regular mailings of its catalog.
 -0- 11/4/92
 /CONTACT: Charlotte LaComb of Lands' End, 608-935-4835/
 (LE) CO: Lands' End, Inc. ST: Wisconsin IN: REA SU: PER


GK -- NY064 -- 2614 11/04/92 15:18 EST
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Date:Nov 4, 1992
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