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LANDS' END NAMES CAMPO VICE PRESIDENT, NEW BUSINESS DEVELOPMENT

 DODGEVILLE, Wis., Feb. 15 /PRNewswire/ -- Lands' End, Inc. (NYSE: LE), today announced that Ronald T. Campo has been elected vice president, new business development, effective Feb. 26, 1993. In this new position, he will report to company President and Chief Executive Officer William T. End.
 Campo spent the last three years with Reebok International Ltd., in Stoughton, Mass., most recently as president of their apparel division. In addition to three years as senior vice president with WearGuard Corp., Norwell, Mass., his 20-year career in merchandising and general management also includes an eight-year stint with L.L. Bean, Inc., the Maine-based catalog company, where he rose to vice president of product development, and seven years with Sears, Roebuck and Co., in Chicago.
 "Part of our long-term strategy to grow Lands' End includes the possibility of expanding into new businesses that are either an outgrowth of current lines or the introduction of new lines that are compatible with our existing business, as well as opportunities to acquire or invest in other companies. Ron's broad-based experience will make him a top-notch director of these activities," said End.
 Campo, 44, holds a bachelor's degree in Social Science and an MBA in Marketing, both from Michigan State University. He and his family plan to live in the Madison area.
 Lands' End is an international direct merchant of casual clothing for men, women and children, that offers quality products at competitive prices, backed by an unconditional guarantee and fast, friendly service through regular mailings of its monthly and specialty catalogs.
 -0- 2/15/93
 /CONTACT: Charlotte LaComb for Lands' End, 608-935-4835/
 (LE)


CO: Lands' End, Inc. ST: Wisconsin IN: REA SU: PER

LR -- NY029 -- 6585 02/15/93 16:01 EST
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Date:Feb 15, 1993
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