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LANDMARK ENTERTAINMENT GROUP & SAMSUNG GROUP LAUNCH 1993 WORLD EXPO PROJECT AT ART CENTER COLLEGE OF DESIGN

 LANDMARK ENTERTAINMENT GROUP & SAMSUNG GROUP LAUNCH 1993 WORLD EXPO
 PROJECT AT ART CENTER COLLEGE OF DESIGN
 NORTH HOLLYWOOD, Calif., Aug. 20 /PRNewswire/ -- In an effort to enhance the relationship between education and business, Landmark Entertainment Group and the Samsung Group of Korea today announced they are sponsoring a unique student grant program at Pasadena's Art Center College of Design. United by the theme "The Challenge of a New Road to Development," the team will support the Samsung Pavilion at the 1993 International Exposition to be held in Taejon, Korea.
 The Taejon Expo '93 marks the first time a developing nation serves as a host country. An emerging world leader, Korea is grappling with the environmental implications of its progress and is actively seeking solutions to the complications of industrialization.
 Exploring Space to Solve Problems on Earth
 The theme of the Starquest Pavilion, sponsored by Samsung, will review the exploration of space and the promise of industrial space stations and large planetary ports. The Pavilion will investigate the potential for space bound technology and industry to greatly alleviate the pressure of human development on an already fragile earth.
 The special grant program at the Art Center College of Design will challenge students from around the world to design products that might be found in living units at a space port in the year 2093. "The complexities of living in space colonies make for romantic dramas, but when it comes to day-to-day life, students think that people will be homesick for good old planet Earth," explains Sheldon Phillips, Art Center instructor.
 Offering Trans-Galactic Shuttle Flights
 The Starquest Pavilion, designed by Landmark to contain an 11-story Lunar Space Port, is functional as visitors are launched in trans- galactic passenger shuttles for a state-of-the-art motion simulator experience. After docking, visitors will be able to see and examine a modular space-station living unit. Prototype of future consumer products, envisioned by Landmark's seasoned designers, as well as advanced product design students from the Art Center, will be displayed in a special exhibit.
 Sleeping Capsules and Pneumatic Gyms
 One featured exhibit will be the Somnapod sleeping capsule. The capsule is designed to lull you to sleep with ocean waves and then, when you awaken, scan your body to examine your optimum nutritional needs and download the information to a computerized kitchen information center.
 Student contributions will include a hand-held CAT scan diagnostic computer that is connected to a central medical facility. Also in development is a pneumatic gym, a "second skin" with modes than can be used for controlled resistance or reversed to augment the users' strength. Other products will include a device that collects light for distribution at night through fiber optics, to special lamps that fill a room with natural light.
 "The most exciting part of this joint venture is the creative participation of the student designers, those who will inherit the immense challenges facing us all," says Bob Dennis, Landmark's project art director. "This project provides them with a rare opportunity to become involved in creating their own future."
 The Samsung Group, the world's 18th largest company, is a leading electronics, chemical and industrial manufacturer. Established in 1938, Samsung now has 27 major affiliates, including Samsung Electronics, Samsung Heavy Industries, Samsung Aerospace and Samsung General Chemicals. The company employs over 187,000 people worldwide and operates a global network of 236 specialized manufacturing plants, R&D facilities, and sales and marketing offices. Samsung's revenues totalled $43 billion in 1991.
 In its leadership role, Samsung pursues constant innovation, coupled with a philosophy of corporate philanthropy. Via Samsung's Art & Culture Foundation, Samsung regularly shares its business profits with society. "We are very excited to sponsor this project and to involve students directly in this partnership between an educational institution and corporations," commented C. K. Park, general manager of public affairs. "This is the first time a major Korean company has sponsored a project of these dimensions in the United States."
 Founded in 1980 by Gary Goddard and Tony Christopher, Landmark Entertainment Group is the world's largest independent themed attraction design company, specializing in creating, masterplanning, designing and producing in many entertainment mediums. The company's most recent achievements are the design and production of two major theme parks in Japan. Landmark has created some of the most exciting and successful attractions in the entertainment industry for clients such as Universal Studios in Hollywood, Universal Studios in Florida, Six Flags Corporation, Busch Entertainment Corporation, Caesars Palace and Sanrio Co., Ltd.
 Art Center College of Design offers a bachelor of fine arts and bachelor of science degrees in nine fields of study. These majors are advertising, film, fine art, graphic design and packaging, illustration, transportation design, product design, environmental design, and photography. A graduate program leads to a master of fine arts or master of science degree. Founded in 1930, Art Center College of Design has been located in Pasadena, Calif., since 1976. Art Center (Europe) opened in La Tour-de-Peliz, near Vevey, Switzerland, in 1986.
 -0- 8/20/92
 /NOTE TO EDITORS: Reporters may attend final student presentation today by contacting Ann Salisbury at 818-584-5052/
 /CONTACT: Deborah McLiam of Landmark, 818-753-6700/ CO: Landmark Entertainment Group; Samsung Group;
 Art Center College of Design ST: California IN: LEI SU:


GK-OS -- NY020 -- 1657 08/20/92 11:06 EDT
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Date:Aug 20, 1992
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