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LAND ROVER NORTH AMERICA HAS THREE-MODEL LINE-UP FOR 1994

 Open-air Defender 90 debuts, top-selling Range Rover models refined,
 development continues on Land Rover Centres, Discovery planned
 LANHAM, Md., Sept. 10 /PRNewswire/ -- Land Rover North America, Inc., the only exclusive supplier of four-wheel-drive vehicles in the U.S. market, will field a three-model line-up for 1994. The all-new open-air Land Rover Defender 90, a descendant of the original Land Rover of 1948, debuts to join the Land Rover-built Range Rover County LWB and Range Rover County models, both further refined for 1994.
 The Defender 90 is powered by an alloy V-8 engine coupled with a 5-speed manual transmission and four-wheel disc brakes. It has a two- door convertible body style with aluminum body panels.
 The two Range Rover models continue for 1994 as the "gold standard" sport utilities with upgraded equipment, including electronic air suspension (EAS) now standard on both versions, revised interior and exterior trim options and numerous engineering refinements, including an increase in EPA fuel economy for the County LWB.
 The all-new open-air Defender 90 carries an MSRP (manufacturer's suggested retail price) of $27,900. The award-winning Range Rover County LWB is now priced at $50,200 and Range Rover County is $46,900.
 "With our latest product, the adventurous and affordable Defender 90, and the refinements to Range Rover models, Land Rover offers sport utility buyers a line of the most capable four-wheel-drive vehicles available in the U.S.," said Charles R. Hughes, president, Land Rover North America, Inc.
 LAND ROVER DEFENDER 90
 Based on the continually refined "Ninety" model widely used in world markets since 1983, the 1994 Defender 90 is the only open-air V-8 powered sport utility available in the U.S.
 Defender 90 is equipped with the proven 3.9-liter, 182-horsepower aluminum V-8 engine with 232 lbs/ft. of torque used in the Range Rover County. It has more than ample reserves of power for any situation and a power-to-weight ratio comparable to many sports cars. It is also the first Defender model to be equipped with standard four-wheel disc brakes.
 With Land Rover's hallmark permanent four-wheel-drive system and long-travel coil-spring suspension, a compact 92.9-inch wheelbase and minimal front and rear overhangs, Defender 90 is among the most capable off-pavement vehicles. It will be available in limited quantities at dealers beginning in October.
 "We will ship dealers a highly versatile basic vehicle with all of the traditional Land Rover capability built in. Then, individual buyers will be able to outfit their Defender to his or her own requirements using a range of factory-approved accessories," said Hughes.
 Defender 90 can be tailored for anything from scientific field research and extreme off-roading to toting surfboards to the beach or mountain bikes to the Rockies. Standard equipment includes reclining bucket seats, an AM/FM stereo cassette entertainment system with four weather-resistant speakers and a lockable security cover, center cubby box, 265/75 R16 BF Goodrich Mud Terrain tires on styled steel wheels, and a rear-mounted swing-away spare tire. A partial list of accessories includes air conditioning, full carpeting, a convertible top, five-spoke alloy wheels, and an 8,000-pound Warn winch.
 RANGE ROVER COUNTY LWB
 After a much heralded introduction last year, the Range Rover County LWB continues as the flagship of the Land Rover North America line-up for 1994. With several engineering refinements it remains the most technologically advanced sport utility vehicle ever built. County LWB, with its longer 108-inch wheelbase, has a 200-horsepower, 4.2-liter aluminum V-8 engine, electronic air suspension system and traction control.
 The fuel economy rating for the County LWB has improved for 1994 to 13 mpg city and 16 mpg highway. With over 39.7 inches of rear seat legroom, it is the most comfortable Range Rover ever built.
 Two new optional interior choices for 1994 include either lighter Sorrell Beige or new Dark Sable Connolly leather seating surfaces, the latter fitted exclusively with new Montpellier Red micatallic or extra cost Beluga Black exterior finishes. Returning for 1994 are the popular Brooklands Green and Cornish Cream exterior colors, each combined with unique Light Stone Connolly leather interior. County LWB also gains new "cyclone" style alloy wheels in a "Quicksilver" finish. The County LWB paced Land Rover North America to a 35-percent sales increase through the first half of 1993.
 MSRP for the County LWB for 1994 is $50,200. Beluga Black paint is available for an additional $300 charge. The Black Sable and Light Stone leather seating colors are available for an additional $750 charge.
 RANGE ROVER COUNTY
 The classic Range Rover County, with its 100-inch wheelbase, continues for 1994 with the important addition of the County LWB's electronic air suspension system as standard equipment. County also has two new exterior paint finishes: Carmen Red Pearl and British Racing Green, both with Sorrell Beige Connolly leather.
 The 1994 Range Rover County has an MSRP of $46,900.
 Both Range Rover models are mechanically unchanged for 1994 and share revisions to the standard alarm/keyless entry system and expanded use of burl walnut wood for interior trim.
 LAND ROVER CENTRES
 Development continues on exclusive franchised dealer outlets, called Land Rover Centres, to sell and service an expanded line of Land Rover vehicles. Land Rover Centres will be the only dealer network specializing in new and used sport utility vehicle sales and service.
 They will be the experts in four-wheel drive, providing levels of customer service and expertise previously unavailable to buyers of these vehicles. Unique architectural designs have been completed and current Range Rover dealers are assembling their individual plans for Land Rover Centres.
 Land Rover North America, Inc. has developed an innovative and efficient plan where a "primary" Centre in a major population area will support compact "Satellite" facilities to service smaller markets. This scheme allows dealers to provide customers with convenient sales and service locations with minimal dealer overhead, thus reducing costs and allowing maximum return on dealer investment.
 DISCOVERY AND BEYOND
 Development work continues on the Land Rover Discovery, currently the most popular sport utility in Europe. Discovery is a five-door, four-wheel-drive vehicle that has enjoyed popular success in major world markets with its combination of modern spacious design, tough Land Rover construction and affordability. While no launch date has been released for the vehicle in the U.S., Hughes did say that a Discovery for the U.S. market is "undergoing final evaluation and an announcement will be made soon." The Discovery will be the next step in the company's ambitious plan to expand its product offerings in North America.
 More information on Land Rover four-wheel-drive vehicles can be obtained by calling 1-800 FINE 4WD.
 Land Rover North America, Inc. is a member of the Rover Group of Companies, importing vehicles manufactured by Land Rover, Solihull, England.
 -0- 9/10/93
 /CONTACT: Bill Baker or Jeff Curry of Land Rover, 301-731-9041; or West Coast, Glenn Campbell, 818-799-0877, for Land Rover/


CO: Land Rover North America, Inc. ST: Maryland IN: AUT SU: PDT

ML -- DE003 -- 0635 09/10/93 09:21 EDT
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Date:Sep 10, 1993
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