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LANCOME FRENCH HERITAGE IS REMEMBERED WITH FRENCH BREAD AT FOLEY'S

 NEW YORK, July 1 /PRNewswire/ -- They're eating bread at Foley's -- lots of it! Over 41,000 loaves of French Bread are expected to be consumed during "Lancome Celebration," the annual promotion of the cosmetics company's French heritage, going on now through July 10.
 Bread is delivered fresh each morning by Le Madelaine bakery, to the Foley's stores in Houston, Dallas, San Antonio and other parts of Texas. Le Madelaine has been handling this big order for many years. Lancome Celebration is also taking place at Foley's Arizona and Oklahoma locations.
 During Lancome Celebration, customers receive a five-piece Lancome Parisien gift with any $17.50 purchase. The gift includes three product samples -- a full-size Rouge Absolu Hydrating Long Lasting LipColour, Immencils Gentle Lash Thickener and Tresor Perfumed Bath and Shower Gel, the classic Lancomer shoulder sac in sturdy black canvas with peppermint-striped piping and a freshly baked loaf of French Bread. Tres Delicieux!
 If only Lancome Celebration had been available in 1789...
 A LITTLE HISTORY OF BREAD IN THE FRENCH REVOLUTION
 Bread. What could be more French?
 In 1789, the Bastille had fallen. With bread expensive and in short supply, and with unemployment increasing in the wake of the bad harvest of 1788, bread riots erupted in numerous villages...
 Bread was the people's staple diet. Most workers, who consumed about three pounds a day, spent half their wages on it. When the price of bread rose above ten of twelve sous -- nearly half a laborer's wages -- for a four-pound loaf, they faced the prospect of hunger...
 In August of that fateful year, a furious crowd besieged a bakery which was selling bread at eighteen sous to those who could afford it, and stale loaves at a lesser price to those who could not...
 Farmers suspected of hoarding grains were also assaulted and a public official was chased through the streets of a northern Paris suburb for refusing to reduce the price of bread...
 On October 5, a huge crowd of women gathered in the central market shouting for bread. The March of Market Women, a significant event in the Revolution, led to Versailles, where the women had come, they said, to ask for bread from the King. With a signed declaration, the crowd subsided...for a while.
 Now, two centuries later, French Bread is available the world over and, in recognition of its significance, Lancome commemorates Bastille Day with its annual French Bread promotion.
 -0- 7/1/93
 /CONTACT: Leila Meresman of Lancome, 212-984-4540/


CO: Lancome ST: Texas, Arizona, Oklahoma IN: SU:

MP-MG -- NY071 -- 7815 07/01/93 14:24 EDT
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Date:Jul 1, 1993
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