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LADD WILL OFFER INTERNATIONAL INFORMATION SERVICES DURING FALL FURNITURE MARKET IN HIGH POINT

 HIGH POINT, N.C., Oct. 13 /PRNewswire/ -- High Point, N.C.-based LADD Furniture, Inc. (NASDAQ-NMS: LADF) announced today that it will make available a variety of information services to international customers visiting the International Home Furnishings Market which begins in High Point on Oct. 14 and runs through Oct. 22. David C. Ogren, vice president of Market Development for LADD and head of the corporation's LADD International Marketing unit, said, "International business has become a major growth area for the U.S. furniture industry in just the last few years, and we are expanding the services we offer the growing number of foreign visitors attending the semi-annual furniture markets."
 Ogren said the International Information Center, located on the 9th floor of the International Home Furnishings Center's Commerce wing, will provide foreign language translation services in five languages: German, French, Swedish, Spanish and Japanese. In addition, Ogren said, an international message center will be maintained in the form of bulletin boards, so that international visitors to the furniture market will have a centralized and convenient means of communication. Fax and telephone services will also be available.
 Headquartered in High Point, N.C., LADD is the fourth largest North American manufacturer of residential furniture and a leading supplier of contract furniture to the guest room, government and health care markets domestically and abroad. LADD sells its broad range of wood, upholstered and metal furniture products under the major brand names American Drew, American of Martinsville, Barclay, Brown Jordan, Clayton Marcus, Daystrom, Design Horizons, Fournier, Lea Industries and Pennsylvania House, and markets these products worldwide through LADD International. LADD also owns and operates two support companies, Lea Lumber & Plywood and LADD Transportation. LADD's stock is traded on the over-the-counter National Market System under the NASDAQ symbol LADF.
 -0- 10/13/93
 /CONTACT: John J. Ong of LADD Furniture, 919-888-6353/
 (LADF)


CO: LADD Furniture, Inc. ST: North Carolina IN: REA SU: PDT

MM -- CH008 -- 1654 10/13/93 12:02 EDT
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Publication:PR Newswire
Date:Oct 13, 1993
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