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L90 Puts ProfiTools to Work for Four Established E-Businesses.

Business Editors & High-Tech Industry Writers

LOS ANGELES--(BUSINESS WIRE)--Oct. 18, 2000

Company Adds to Existing 3 Billion Impressions a

Month With the Addition of Affiliates That

Include Hollywood Stock Exchange(R) and BigStar

L90, Inc. (Nasdaq:LNTY), a leading marketing technology company and customer acquisition network, announced today that it will be putting the company's proprietary ProfiTools solutions to work for Hollywood Stock Exchange(R) (www.HSX.com), BigStar, London-based Another.com and HaHaBonk, adding to the L90 marketing network that currently delivers over 3 billion impressions a month.

ProfiTools, L90's fully outsourced and 100% opt-in database-driven marketing platform, will help the Web sites monetize their customer base and streamline their internal costs associated with managing marketing initiatives.

"We are delighted to be in a position to help this prestigious group of Internet businesses monetize their customer base," said John Bohan, CEO of L90. "By coordinating their entire marketing programs through ProfiTools, we can help these powerful brands convert visitors to customers. And, by outsourcing their efforts to L90, we believe we can save them considerable expenses while at the same time broadening their marketing reach and impact."

L90's suite of ProfiTools are designed to integrate the entire marketing process, adding new levels of value to the visitor while at the same time compiling useful data that L90 clients can use to more effectively market through their Web sites.

By using permission based data aggregation techniques and database marketing combined with opt-in, customer focused solutions, L90's ProfiTools provides its clients with access to a state-of-the-art suite of tools combined with a comprehensive ASP-modeled marketing back office.

By sharing revenues with its affiliates, L90 puts itself on the same side of the table with its partner sites, sharing in the upside of each transaction and visit. Additionally, all L90 partners will have the ability to benefit from key insights culled from data analysis across the entire visitor base.

"We are looking forward to a long and profitable relationship with L90," said David Friedensohn, CEO of BigStar Entertainment. "We are focused on generating maximum profits from monetizing the traffic to our site. We have selected L90 to assist us in achieving this goal."

Partner Highlights

The Hollywood Stock Exchange(R) (www.hsx.com) is a patented entertainment stock market where visitors buy, sell and trade shares of celebrities, movies and music with a virtual currency called the Hollywood Dollar(R).

The company recently announced it has entered into a letter of intent to merge with Predict It Inc., (OTCBB:PRIT), a leading provider of interactive prediction applications targeting the online sports and financial markets.

HSX syndicates the news and insights from the Exchange into traditional media as original programming and to entertainment companies as market research. HSX is headquartered in West Hollywood, Calif.

BigStar Entertainment Inc. (Nasdaq:BGST) operates bigstar.com (AOL keyword: BigStar), a leading Shop-A-Tainment(TM) destination site, based on internal analysis of traffic, sales and other metrics. Bigstar.com is exclusively dedicated to filmed entertainment products and sells more than 70,000 titles of videos and digital video discs (DVDs).

BigStar's offering of more than 8,000 movie trailers is among the largest on the Internet. Advaya Inc. (www.advaya.com), a division of BigStar, is a digital direct marketing service that serves businesses and companies that want to communicate directly with their customers online.

The company provides a variety of e-marketing services and products to its customers including Advaya Direct 3.0 SM., a personalized, targeted e-messaging and e-mail service. Through its proprietary Web-based software tool, Advaya enables clients to manage subscriber databases and build, schedule, test, send and analyze targeted messages to their users.

About L90

L90 is a leading online marketing and technology company specializing in customer acquisition programs, and a pioneer in Internet marketing. The company's ProfiTools solution integrates adMonitor(TM), L90's proprietary serving, tracking and marketing technology with a global database and supportive sales and service team.

ProfiTools offers its customers the ability to selectively build high-value relationships with Internet users, thereby further monetizing their customer base. Headquartered in Los Angeles, L90 has additional offices in New York, San Francisco, Chicago, Detroit, Miami, Seattle and London. L90's advertising clients include Visa, Microsoft, General Motors, Warner Bros., and Procter & Gamble.
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Publication:Business Wire
Geographic Code:1USA
Date:Oct 18, 2000
Words:706
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