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L.L. BEAN ANNOUNCES NEW FAST DELIVERY AT NO ADDITIONAL COST; LEADING OUTDOOR SPECIALTY CATALOGER TEAMS WITH FEDERAL EXPRESS

 FREEPORT, Maine, Sept. 23 /PRNewswire/ -- L.L. Bean, the leading outdoor specialty cataloger, today announced a fast new delivery standard that will allow package delivery time to be cut in half to most areas in the U.S. at no additional cost to its customers. This service is the result of an agreement between L.L. Bean and Federal Express Corporation, the world's largest express transportation company, in which Federal Express has been named the preferred carrier for all of the cataloger's packages. The new fast service, which will be the regular mode of delivery for packages shipped by L.L. Bean, goes into effect Sept. 28, 1993, with the company's Christmas catalog.
 Under the agreement, delivery times for most L.L. Bean orders will be reduced by 50 percent, depending on the customer's location. L.L. Bean currently has one of the lowest shipping charges in the industry and the new service will be introduced to their customers at no additional charge.
 In addition to faster delivery, L.L. Bean customer service representatives will be provided with direct access to Federal Express advanced package tracing and tracking capabilities that will enable them to inform customers where their packages are and when they are scheduled to arrive.
 "Many aspects of this arrangement are unique, but the most important one to our customers will be faster delivery at the lowest available cost," said Scott Bryant, vice president of customer satisfaction at L.L. Bean. "Additionally, this announcement comes just in time for the holiday season, when our customers' desire for fast delivery significantly increases. It gives our customers better service for better value, enhances our ability to trace and track packages, and joins us with a company whose world-class customer service is highly compatible with our company's service philosophy."
 With service through Federal Express, L.L. Bean will be able to offer customers west of the Mississippi River delivery 50 percent faster than they could before. East of the Mississippi, the service will allow L.L. Bean to offer faster delivery as well, getting products to customers used to receiving them in four to six days in as little as two in most cases.
 "We think this agreement represents a major event in the consumer catalog industry. The combined strengths of the leading specialty cataloger and the world's largest express transportation company will provide consumers even more reason to shop from home," said Richard Metzler, vice president sales and marketing for the Catalogue & Remail Services Division of Federal Express. "L.L. Bean is setting new standards in fulfilling their customers' desire for fast reliable delivery of merchandise. We think nothing communicates speed and reliability as clearly as the Federal Express brand."
 Federal Express was the first winner of the Malcolm Baldrige National Quality Award in the service category. Headquartered in Memphis, Tenn., Federal Express has an integrated air-ground network consisting of 96,000 employees, 465 aircraft, and 31,000 vehicles. The company delivers nearly 1.8 million items each working day to 186 countries worldwide.
 Leon Leonwood Bean founded L.L. Bean in 1912 with his first product, the Maine Hunting Shoe. L.L. Bean has become a leader in the catalog industry, known for selling high quality outdoors apparel, footwear, and equipment. The family-owned company is recognized as a leader in customer service, based on the enduring values of treating customers with respect and concern. L.L. Bean's 1992 fiscal year sales were $743 million.
 -0- 9/23/93
 /CONTACT: Catharine Hartnett of L.L. Bean, 207-865-4761; Michael Sullivan of Ruder Finn, 212-715-1513; or Sandra Munoz of Federal Express, 901-395-3891/
 (FDX)


CO: L.L. Bean; Federal Express Corporation ST: Maine, Tennessee IN: REA SU: PDT

TW-LG -- NY025 -- 5135 09/23/93 10:50 EDT
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Publication:PR Newswire
Date:Sep 23, 1993
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