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Kraft announces new campaign for South Beach diet 'Cafe'.

Kraft recently announced a new campaign called, The South Beach Diet[R] "Beach in a Box Cafe".

Kraft will deliver delicious and nutritious foods and fitness tips fitting the principles of the best-selling diet with two 35-foot long warm, sunny beachside cafes traveling across the country visiting nine major cities.

Heat lamps simulate the warmth of the beach while shade umbrellas are set up for guests to sample South Beach Diet foods from Kraft, including Microwaveable Pizza and Sandwich Wraps. All visitors receive South Beach Diet product coupons, Cereal Bars and a diet solutions mini-magazine featuring the latest South Beach Diet news.

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Title Annotation:News Notes
Author:Beck, Saul
Publication:Frozen Food Digest
Date:Apr 1, 2007
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