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Kraft Foods is "actively looking"' to acquire healthy food and drink brands to tap the growing number of consumers concerned about their weight, according to an interview with chief executive Roger Deromedi reported by Bloomberg.

Kraft Foods is "actively looking"' to acquire healthy food and drink brands to tap the growing number of consumers concerned about their weight, according to an interview with chief executive Roger Deromedi reported by Bloomberg. The company will probably market the brands under its new South Beach Diet product line, Deromedi said. Kraft, the biggest U.S. food company, is focusing on products such as Oreo Thin Crisps and Tang juice drink as more consumers seek out foods low in saturated fats and sugar. The company's sales have risen an average 3.8% a year the past five years while those of rival Kellogg Co. have gained an 6.7% as Kraft has been slower to introduce lower-calorie snacks, Bloomberg said.
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Title Annotation:BUSINESS BRIEFS ...
Comment:Kraft Foods is "actively looking"' to acquire healthy food and drink brands to tap the growing number of consumers concerned about their weight, according to an interview with chief executive Roger Deromedi reported by Bloomberg.(BUSINESS BRIEFS ...)
Publication:Food & Drink Weekly
Article Type:Brief Article
Geographic Code:1USA
Date:May 2, 2005
Words:121
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