Kraft Foods forms alliance with South Beach Diet creator.
Kraft Foods Inc., Northfield, IL, recently signed an agreement
forming an alliance with Dr. Arthur Agatston, cardiologist and creator
of the South Beach Diet. The company will use the South Beach Diet
trademark to promote some Kraft products that can be used by people
following the South Beach Diet program. In addition, Kraft and Dr.
Agatston will advance their mutual goals of helping people eat and live
better through nutrition research at the Agatston Research Institute,
which the company will help support.