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Kraft Foods forms alliance with South Beach Diet creator.

Kraft Foods Inc., Northfield, IL, recently signed an agreement forming an alliance with Dr. Arthur Agatston, cardiologist and creator of the South Beach Diet. The company will use the South Beach Diet trademark to promote some Kraft products that can be used by people following the South Beach Diet program. In addition, Kraft and Dr. Agatston will advance their mutual goals of helping people eat and live better through nutrition research at the Agatston Research Institute, which the company will help support.
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Title Annotation:Top of the News; Arthur Agatston
Publication:Nutraceuticals World
Article Type:Brief Article
Geographic Code:1USA
Date:Jul 1, 2004
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