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Kotler: 'Umniah is a Real Success Story of Jordan'.

Based on its keen interest in enhancing the efficiency of its marketing performance, Umniah organized a visit at its offices for international marketing expert Professor Philip Kotler.

The visit aimed at giving Umniah's team the opportunity to learn from Kotler's expertise, discuss his latest

marketing methods, and share with him Umniah's marketing strategies.

During the visit, Kotler reviewed several of Umniah's marketing solutions, and was briefed about the services Umniah provides to customers and subscribers in the local Jordanian market.

Additionally, the team introduced Kotler to Umniah's successful efforts aimed at boosting its performance, enhancing its market penetration, and pioneering the introduction of unprecedented services.

"I am very impressed with the energy and quality of Umniah's people in advancing the role of telecom in the lives of the people," commented Kotler.

CEO of Umniah, Ihab Hinnawi, commented, "By adopting Professor Kotler's strategic marketing strategies, Umniah will be able to promote leadership and support sustainable socio-economic development through implementing effective marketing activities and a marketing mix that meet customers' demands and fulfills their needs and expectations.

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Publication:The Star (Amman, Jordan)
Date:Apr 18, 2011
Words:191
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