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Kosher frozen fish line introduced by King Foods.

Kosher Frozen Fish Line Introduced by King Foods

Kosher frozen seafood? You got it! And consumers are really getting into it, according to John Marks, president of King Foods, Inc., Chicago, Illinois, USA, which launced the kosher line this summer.

Sold under the David's Kosher label, the frozen fish sticks, nuggets, wings and fillets have met "encouraging" sales thus far, said Marks. "It has become clear just how much of a need existed for new kosher frozen OU products."

Part of the appeal of the line seems to be the colorful packaging that was designed to appeal to children, Marks believes. The packages all feature a cartoon fish on the back, with suggestions for recipes such as fish sticks on toasted English muffins topped with tomato sauce and shredded mozzarella cheese to make "pizza fish."

David's Kosher products are made from whole whiting and minced blocks, and were first introduced in New York, Chicago, Los Angeles, St. Louis and Toronto.

PHOTO : Packaging for David's Kosher frozen fish line stresses kid appeal.
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Title Annotation:King Foods Inc.
Publication:Quick Frozen Foods International
Article Type:Brief Article
Date:Oct 1, 1991
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