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Korda classics for Central.


One of the world's most famous film libraries, consisting of the 33 films made by Hungari an-born director Alexander Korda, has been bought try Central Television.

The ITV company is rumoured to have paid pounds 6 million for the movies, which include such classics as The Private Life of Henry VIII, The Scarlet Pimpernel and Elephant Boy.

The filma were owned by London Films, the company set up by Korda in the 1930s when he arrived in Britain from Hungary.

Central has bought the world nights for the Films and now plans to market them in the ITV network and abroad. Taika axe at Present taking place with several television companies which are interested in screening the films. Central's managing-director Bob Phillis yesterday said he was delighted with the purchase of the library.

"This collection of classic films is an excellent commercial asset which will further strengthen our expanding programme catalogue," he said.

Mr Fhillia said it had come at a time when Central saw a "growing demand for quality material of this type".

The films presented Central with many commercial opportunities, he added. Because of this, it 13 unlikely the first showing-of the Minis will be in Central's area, though they will be screened eventually.

All of the pictures, with one exception, were produced between 1933 and 1348.

In 1938 Korda launched Den-ham Studios, a production centre which attracted some of the leading film stars of the time to come to Britain.

The directors included Korda, his brother Zoltan. Michael Powell, Rene Clair, Robert Flaherty and Paul Czinner.

Korda was knighted by King George VI in 1942 for his work and became the first ever movie executive to receive the honour Korda died in 1956.

Central also announced yesterday it was opening an office in New York next year to increase programme sales and production opportunities. It will be headed by Central's former Controller of Programme Services Mr Kevin Morrison who, for the last 13 months, has been Director of Services at the Cable Authority.


Alexander Korda with his third wife.
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Title Annotation:Business
Publication:Birmingham Mail (England)
Date:Aug 2, 2008
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