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Kodak Broadens its Participation in OLED Technology; Company Seeks to Promote the Growth of the Worldwide OLED Industry; Sanyo to Assume Responsibility for SK Display Joint Venture.

ROCHESTER, N.Y. -- Having pioneered production of the world's first full-color, active matrix organic light emitting diode (OLED) displays, Eastman Kodak Company today announced that it will broaden its participation in the OLED industry in order to further promote the commercialization of OLED technology.

To facilitate the company's move, Kodak has granted full control of SK Display Corporation to Sanyo Electric Company. Kodak and Sanyo formed the SK Display joint venture in 2001 to manufacture OLED displays. Kodak will continue as exclusive licensing agent on behalf of Kodak and Sanyo for certain OLED intellectual property.

Kodak's OLED strategy initially focused on small displays for portable applications, leading to the word's first product to contain a full color active matrix OLED panel, the KODAK EASYSHARE LS633 zoom digital camera. The company now plans to broaden its participation in the OLED industry by working with a variety of partners to develop innovative OLED products for a wide range of markets.

Kodak's enhanced participation model will include display and materials R&D; collaboration with manufacturers to develop OLED infrastructure, including panel design and production; and pursuing additional licensing opportunities for both Active Matrix and Passive Matrix OLED display technology. To date, more than 20 companies worldwide have licensed Kodak's advanced OLED technology.

"Our participation in SK Display has been valuable and we now have a good understanding of the design and manufacturing process of OLED displays. This expertise is enabling us to work closely with our licensees to optimize their panel designs, systems integration and time to market," said Mary Jane Hellyar, president of Kodak's display business and a company senior vice president. "We continue to see excellent opportunities and market growth for OLED technology and we are committed to expanding our participation model in order to further drive value from our leading OLED patent portfolio and promote the growth of the OLED display industry."

Leading organizations worldwide recognize the potential for OLED technology to revolutionize the flat-panel display industry and change how and where people access information and entertainment. The burgeoning worldwide OLED industry is expected to exceed $2.9 billion by 2011 and is growing at 29 percent annually, according to market research group iSuppli.

OLED displays consist of self-luminous pixels, which do not require the power-consuming backlights used in LCDs. With its performance and design advantages, OLED technology is enabling a new generation of small and large screen display devices.

About Eastman Kodak Company

Kodak is the world's foremost imaging innovator, providing leading products and services to the photographic, graphic communications and healthcare markets. With sales of $14.3 billion in 2005, the company is committed to a digitally oriented growth strategy focused on helping people better use meaningful images and information in their life and work. Consumers use Kodak's system of digital and traditional image capture products and services to take, print and share their pictures anytime, anywhere; Businesses effectively communicate with customers worldwide using Kodak solutions for prepress, conventional and digital printing and document imaging; Creative Professionals rely on Kodak technology to uniquely tell their story through moving or still images; and leading Healthcare organizations rely on Kodak's innovative products, services and customized workflow solutions to help improve patient care and maximize efficiency and information sharing within and across their enterprise.

More information about Kodak (NYSE: EK) is available at

KODAK EASYSHARE is a trademark of Eastman Kodak Company.
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Comment:Kodak Broadens its Participation in OLED Technology; Company Seeks to Promote the Growth of the Worldwide OLED Industry; Sanyo to Assume Responsibility for SK Display Joint Venture.
Publication:Business Wire
Article Type:Industry Overview
Geographic Code:1USA
Date:Jan 31, 2006
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