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Browse Kitzmiller, Greg

1-31 out of 31 article(s)
Title Type Date Words
Seeking commonalities, highlighting differences: in today's complicated world, designing products based on consumer differences may be the secret to success. Nov 1, 2006 767
Value creation: creating value for customers will inevitably translate to value at the bottom line. Sep 1, 2006 1148
The do's and don'ts of marketing: marketers fall into many traps in the quest for understanding their customers. Jun 1, 2006 1026
Broadening horizons: to reach the most consumers it is very important to broaden the appeal and state the many benefits of your products. Apr 1, 2006 949
Similarities, differences & extremes: looking at similarities, differences and extremes will help companies design marketing plans. Nov 1, 2005 805
Ignore the competition: companies spend too much time examining the competition and not enough time focusing on innovation. Sep 1, 2005 946
Branding: more than a name; Branding is far more complex than most realize. Jun 1, 2005 920
Be proactive, not reactive: too many companies operate in reaction mode, but simply taking the time to plan for future scenarios can make all the difference. Apr 1, 2005 706
Back to basics: many companies will need to head back to basics in 2005. Column Jan 1, 2005 1036
A balancing act: finding a balance between what is "urgent" and "important" will be key to the future success of functional foods. Nov 1, 2004 908
Who really is the overweight/obese consumer? Consumer research and careful communications about overweight and obesity will be key to future success. Sep 1, 2004 1159
Market-based measurement of success: companies must understand and measure the market to maximize performance. Jun 1, 2004 827
What's in a name? It is important to develop a good brand to create value, especially in the nutraceuticals space. Apr 1, 2004 1000
Reading the tea leaves ... Reviewing three pitfalls that must be avoided during strategic planning. Jan 1, 2004 1172
Trends to watch in 2004: from specialization to information sharing to weight loss, there is a lot to be on the lookout for in 2004. Industry Overview Dec 1, 2003 1109
Functional foods: making the right bet: reflecting on a decade of successes and failures will help guide us to the next stage in functional foods. Nov 1, 2003 1102
Do mission statements matter? Reviewing the importance of a mission statement and, more importantly, sticking to it. Oct 1, 2003 688
Going mainstream with low-carb products; there has never been a better time for companies to go low-carb. Sep 1, 2003 764
What's the rush? Hurrying to market may not give companies the advantage over the long term. (Strategy Sketchbook). Jul 1, 2003 975
Delivering products that stand out: examining how to position and sell nutraceutical products based on other market successes. (Strategy Sketchbook). Jun 1, 2003 972
Product failure or failure of strategy? (Strategy Sketchbook). May 1, 2003 968
Scenario building. Too often companies leave out important pieces of the strategic planning process when major decisions are at stake. (Strategy Sketchbook). Apr 1, 2003 1137
Who's going to 'eat my lunch?' Keep a look out for indirect competition. (Strategy Sketchbook). Mar 1, 2003 994
The importance of critical thinking: it is out of critical thinking that the best strategic plans come. (Strategy Sketchbook). Jan 1, 2003 1172
Principles for success. (Strategy Sketchbook). Dec 1, 2002 1045
Functional foods & the fat fad: what do consumers want? (Strategy Sketchbook). Nov 1, 2002 1027
The weight loss market: Finding the consumer connection; connecting with the consumer is the key to success for weight loss products. (Strategy Sketchbook). Oct 1, 2002 886
Global expansion issues: international expansion involves several factors that should be taken into consideration when developing a strategic plan. (Strategy Sketchbook). Sep 1, 2002 1261
Examining the market for nutraceutical water: this is an exploding category with major firms showing interest. (Strategy Sketchbook). Brief Article Jul 1, 2002 962
Exploring the economy: the realities of operating in a rocky economy. (Strategy Sketchbook). Brief Article Jun 1, 2002 895
The power of relationships: solid relationships provide the winning formula for successful company. (Strategy Sketchbook). May 1, 2002 853

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