King trademarks "Candy" in the EU, U.S.

New York (AirGuideBusiness - Business & Industry News) Wed, Mar 5, 2014 - King, the studio that created the Candy Crush Saga game, has trademarked the word "Candy" in the EU and the U.S. to keep application developers from using it in their game titles. King asserts the trademark is designed to avoid confusion with other game offerings. Some app developers have expressed concern over being allowed to trademark such a generic word as candy.

ZZ

Editorial eMail: edit@AirGuideOnline.com For Advertising and Marketing: advert@AirGuideOnline.com For Custom Content and Content Solutions: content@AirGuideOnline.com Air Transport & Travel Business Analysis contact our Director of Content Aram Gesar eMail: bizintel@AirGuideOnline.com ISSN 1939-666X - Copyright A[c] 2014 AirGuideBusiness / Pyramid Media Group, Inc. All rights reserved.