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King of Prussia Mall and Chevrolet Announce Exclusive Giveaway of 2007 Chevy Tahoe; One Lucky Shopper Will Win Brand New SUV This September!

KING OF PRUSSIA, Pa. -- King of Prussia Mall shoppers can now enter a contest to win a 2007 Chevrolet Tahoe this September. Shoppers can visit the ChevyShowcase, located in the Court of King of Prussia Mall, to complete an official entry form between now and September 15, 2006.

This giveaway marks another successful step in the Kravco Simon Company, developer and manager of King of Prussia Mall, and Chevrolet marketing alliance. During the Fall of 2005, Kravco and Chevrolet announced a unique retail concept --- ChevyShowcase --- to King of Prussia Mall, who officially named Chevrolet "The Official Vehicle of King of Prussia Mall." This agreement joins two of the most recognized brands in their respective industries.

Seven selected semi-finalists will be invited to the Grand Prize drawing for the 2007 Chevrolet Tahoe (valued at $43,429) giveaway at King of Prussia Mall on September 30, 2006. There is a one entry limit per person for the entire promotion period. Official rules and regulations can be found at: http://chevyshowcase.com/OfferDetails.aspx?ContentID=8545&.

The ChevyShowcase store features five to six Chevrolet vehicles, from the best-selling Tahoe sport-utility vehicle to the 400-horsepower SSR sport roadster. This unique concept allows Chevrolet to showcase its vehicles to a broad audience of customers. Staffed by a team of Chevrolet specialists, ChevyShowcase is located at the Court in King of Prussia Mall.

Other elements of the deal include vehicle displays positioned at key locations in the mall outside Philadelphia; Chevrolet-produced events throughout the year; strategic signage and promotional material throughout the mall; on-site test drive opportunities; and sponsorship of King of Prussia's Santa and Easter Bunny displays.

About Kravco Simon Company/King of Prussia Mall

Kravco Simon Company and its predecessor Kravco Company has been in business for more than fifty years. During that time, the former Kravco Company established itself as a leading real estate development and management company specializing in regional shopping malls and community shopping centers. Kravco Simon currently manages and leases approximately 13,000,000 square feet of regional enclosed shopping centers. In addition, Kravco Simon currently manages in excess of 1,200,000 square feet of community and lifestyle shopping centers.

The King of Prussia Mall, developed and managed by Kravco Simon Company, is the nation's largest mall, featuring eight department stores, more than 365 specialty stores and more than 40 restaurants. Easily accessible from Route 202, I-76, and the Pennsylvania Turnpike, King of Prussia is within one mile of Valley Forge National Historic Park and the Valley Forge Convention Center. For more information about King of Prussia, visit www.kingofprussiamall.com.

About General Motors

General Motors Corp. (NYSE:GM), the world's largest automaker, has been the global industry sales leader for 75 years. Founded in 1908, GM today employs about 327,000 people around the world. With global headquarters in Detroit, GM manufactures its cars and trucks in 33 countries. In 2005, 9.17 million GM cars and trucks were sold globally under the following brands: Buick, Cadillac, Chevrolet, GMC, GM Daewoo, Holden, HUMMER, Opel, Pontiac, Saab, Saturn and Vauxhall. GM operates one of the world's leading finance companies, GMAC Financial Services, which offers automotive, residential and commercial financing and insurance. GM's OnStar subsidiary is the industry leader in vehicle safety, security and information services. More information on GM can be found at www.gm.com.
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Publication:Business Wire
Date:Aug 2, 2006
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