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Kimberly-Clark, Procter & Gamble unveil new diapers as diaper wars continue.

The top two disposable diaper producers in the U.S. again made headlines in the past month with new disposable diaper introductions. Both Kimberly-Clark, Dallas, TX, and Procter & Gamble, Cincinnati, OH, unveiled diapers that incorporate the newest "bells and whistles" available on the market.

With "Huggies Baby Steps" only becoming available nationally in the first quarter of this year, Kimberly-Clark wasted no time in its next product introduction in May. The new diaper, tradenamed "Huggies Ultra Trims," is a superabsorbent diaper with half the thickness of regular diapers, a felt-like lining and a snugger fit. The new "Huggies UltraTrims" diapers employ proprietary technology under development for several years.

The new Huggies product features a new type of thinner material that draws and distributes fluid more evenly; according to company literature, approximately 20% less material is used than in current Huggies diapers. Huggies Ultra Trims also use 25% less plastic in the diaper packaging.

The new diaper will be introduced in the northwest U.S. this summer, but no official date has yet been set for nationwide distribution. K-C has given no indication whether it will replace its current "Huggies" line with the new Ultra Trim products.

Hot on the heels of K-C's introduction, Procter & Gamble unveiled what it terms "a revolutionary new |Ultra Dry' diaper that provides a breakthrough in dryness for babies."

The new diaper, which will be marketed under the brand names "Ultra Dry Pampers Phases" and "Ultra Dry Luvs Phases," will replace current Pampers and Luvs Phases products on the market.

The Ultra Dry diapers use a unique curly cellulose fiber to absorb fluid virtually on contact; the diaper shape is also 20% thinner and better fitting. P & G's new diapers utilize a patented proprietary fiber that quickly pulls fluid into the diaper and then springs back, ready to continue to absorb.

The Ultra Dry diapers will be introduced in the northwestern U.S. this fall, with national and international distribution to follow shortly.
COPYRIGHT 1992 Rodman Publications, Inc.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1992 Gale, Cengage Learning. All rights reserved.

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Publication:Nonwovens Industry
Article Type:Product Announcement
Date:Jul 1, 1992
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