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Kids of the world, unite against junk food!

It isn't likely that many of our readers watch the Saturday morning kids' programs on television, but you can bet that the kids do. What are they seeing, along with all those cute (and sometimes not so cute) cartoons? Food ads! And what nutritious goodies are our little ones being urged to coerce Mommy into buying?

A group of health-conscious children calling themselves Kids Against Junk Foods (KAJF) monitored the commercials during one recent Saturday morning. They report that more than ninety percent of the food ads were for such healthful delicacies as breakfast cereals full of sugar and candy bars full of fat (not to mention sugar). The group also noted spots for snack foods that add a large dose of salt to their sugar and fat.

A survey of 263 food commercials aired in our nation's capital by network and cable companies found that less than 10 percent promoted foods that were at least reasonably nutritious. Breakfast cereals with added sugar accounted for 33 percent of the commercials, while 20 percent of them were for candy. Even among public service announcements (of which only three aired in a 20-hour period), only one had an acceptable health message.

The KAJF is an offshoot of the Center for Science in the Public Interest. Any nutritious-conscious child between ages 5 and 18 can join by writing to: CSPI---Kids Against Junk Foods, Suite 300, 1875 Connecticut Avenue NW, Washington, DC 20009.
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Title Annotation:Kids Against Junk Foods
Publication:Medical Update
Date:Oct 1, 1992
Previous Article:Kids need more calcium.
Next Article:And while we're on the subject of food....

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