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Kickstart the party; Example ready to take dance to next level.

Byline: Rick Fulton

EXAMPLE wants to create a "new sound, brand and era" of UK dance music.

He has set his sights on becoming as big around the world as The Prodigy and Faithless.

The rap/dance cross-over star will set out his stall at RockNess next Saturday playing the main stage before headliners The Chemical Brothers.

The 28-year-old, real name Elliot Gleave, said: "We had Faithless, Prodigy, The Chemical Brothers, Leftfield and Groove Armada. They were amazing and influenced a lot of the stuff I've done.

"But a lot of them haven't been consistent in recent years, either they are retiring or not touring as much.

"There's a whole new door for acts like me to become the new era and take our brand round the world."

And the man who had a top-three hit with Kickstarts last year reckons his new single Changed The Way You Kiss Me heralds the new era. He said: "I want epic dance.

"I think my songs on the new album are timeless and you can't say that about lots of tunes in the charts. I want to still be playing them 15 years from now like Faithless have done.

"But I'm not trying to be these acts. I'm a front man - I sing and I rap. I'm not like them."

Changed The Way You Kiss Me is from his third studio album Playing in the Shadows and is already a contender for his first No.1. It's certainly going to be one of next weekend's big tunes at Rock Ness.

Example has TOP TUNES: Example says his such faith in it, he's going to play it last and not Kickstarts.

Example, from Fulham, north London, said: "I've done a couple of festivals and it's already bigger than Kickstarts.

"I don't need to find the Loch Ness Monster, the last three songs on my set are going to be monsters."

THE crowd at RockNess are in for a treat and Example can't wait to make his debut at the festival.

He said: "I've heard it's pretty wild. I've heard it's, in a good way, like the apocalypse and Catch Example the stage Saturday full of Scottish people who look like they are from Mad Max.

"Festivals are getting sterile and safe and I prefer ones where people are absolutely bonkers. I don't care if it's raining or muddy if people are going to go nuts."

He even has a hint at what to bring: "Plasters."

"There's going to be a lot of injuries during my set," he laughed.

"I'm bringing my own lights and lasers which is quite rare when you aren't headlining. But wherever possible, I want to leave everyone deaf and blind."

He's joking, of course, but given he's playing the main stage on Saturday before The Chemical Brothers, the crowd are in for a messy few hours.

Example might even crowd surf. He said: "I do enjoy it although once someone pulled hair out of my armpits and they lick their fingers and put them in my ears.

"But if I'm stupid enough to go into the crowd, I have to go with the flow."

On main on But coming to Scotland means entering the territory of his rival Calvin Harris, surely? Example said: "He's a good mate of mine and a good laugh.

I truly believe he's one of the best producers in the UK right now.

"He's not singing any more so if he wants to do a tune featuring me I'd be all over it."

An early protg of The Streets and signed to Mike Skinner's label, Example has - like Tinie Tempah and Wretch 32 - mixed hip hop with other musical styles, in his case, dubstep.

Last year, his second album Won't Go Quietly gave him Kickstarts as well as Watch The Sun Come Up, Won't Go Quietly and Last Ones Standing.

But as he prepares to release Playing in the Shadows in September, Example admitted he had doubts about his ability.

He said: "Last year, there was a lot of pressure. I was wondering if I could write another song as big as Kickstarts, and the answer is yes, now. But last year I was a bit worried."

He revealed he got his inspiration for Changed The Way You Kiss Me, out on Monday, from Hollyoaks.

He said: "I was watching it and someone said the line, 'I don't know what's wrong - I feel he's changing the way he's kissing me.'

"I thought this was genius."

CAPTION(S):

AIMING HIGH: Faithless and Prodigy fuel Example's drive HERE TO STAY: Example will play on the main stage, far left. He aims to make a lasting impact just like Chemical Brothers, left, did TOP TUNES: Example says his new songs will last
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Title Annotation:Features
Publication:Daily Record (Glasgow, Scotland)
Date:Jun 3, 2011
Words:794
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