Printer Friendly

Keystone Dry now in eight states.

Showing signs of initial success in the marketplace, Keystone Dry is now available in eight states, according to Coors Brewing Co. Marketing areas now include New Mexico, Nevada, Illinois, Iowa, Nebraska, texas, Kentucky, and Rock Island, Il.

"Based on the successof and Keystone brands, it's evident consumers are looking for quality beer at a popular price," said Craig Gutherie, Keystone brand manager. "Keystone Dry will offer consumer a quality dry beer at a popular price."

Gutherie added, "product testing proves that the taste of Keystone Dry is indisguishable from the quality, bottled-beer taste that consumers prefer."

Keystone Dry advertising, produced by Foote, Cone, Belding/Chicago, is the same humorous spots used in Keystone and Keystone Light advertising. The "Wouln't it be Great" theme, featuring fantasies of consumers who prefer popular-price beerm will be extended to Keystone Dry as is the "GreatBottled-Beer-Taste-In-A-Can" slogan.

Keystone Dry will be supported by radio, television and outdoor advertising.
COPYRIGHT 1991 Business Journals, Inc.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1991 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Publication:Modern Brewery Age
Date:Apr 15, 1991
Previous Article:Molson makes U.S. debut in racing.
Next Article:Bud Bowl 3 was successful promo for Anheuser-Busch.

Related Articles
Fighting the good fight; battling to regain market share, the F.X. Matt Brewing Company is carving a niche for itself in New York State.
U.K.'s Churchill Beer debuts in U.S.
Coors to launch its Keystone Dry.
Keystone brands set for 1992 takeoff.
Keystone introduces new fishing hotline.
Dock Street will launch barley wine.
Abbey Ales available from Thames America.
New book: "Man Show on Tap".

Terms of use | Copyright © 2018 Farlex, Inc. | Feedback | For webmasters