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Keurig and Caribou Coffee Announce Single Cup Coffee Partnership.

Gourmet Caribou Coffee to be Offered in Keurig K-Cups [R]

WAKEFIELD, Mass. and MINNEAPOLIS -- Keurig, Incorporated, a leader in gourmet single cup brewing, and Caribou Coffee Company, Inc. (NASDAQ: CBOU) announced a partnership today to market Caribou's gourmet coffees in Keurig K-Cup[R] portion packs. Keurig coffee lovers will now have eight Caribou coffee varieties to choose from both at home and in the office.

"We are proud to welcome Caribou to the Keurig family," stated Nick Lazaris, President of Keurig. "Caribou is a strong brand with a loyal following among gourmet coffee lovers. Our office and home Keurig users will be delighted with Caribou in K-Cups."

"Caribou is pleased to make available our coffeehouse quality coffees in Keurig's K-Cups," said Michael J. Coles, Chairman and CEO of Caribou, "We've partnered with Keurig because their technology ensures our coffees will deliver a gourmet coffee experience at home or in the office that Caribou customers love in our coffeehouses."

Caribou Coffee K-Cup Varieties

Caribou Coffee varieties in K-Cups will include:

* Caribou Blend: This signature blend balances a big-bodied, syrupy taste with a clean, snappy finish. The secret is a rich, hearty Indonesian bean, perfectly proportioned with Central and South American varieties for lively fruit tones.

* French Roast: A combination of coffees from Costa Rica, and Papua New Guinea is blended and brought to a traditional French roast for a decadent, bittersweet flavor with a smooth, heavy body.

* Daybreak Morning Blend: A blend of coffees from the Americas and some fantastic East African beans are roasted to chocolate brown for this light, fruity blend that has a slightly nutty finish.

* Sumatra: Coffee is collected from small landholders throughout the beautiful island of Sumatra, one of the nearly 14,000 islands that make up the Indonesian Archipelago. This coffee has a syrupy, sweet rich body and cedarwood spice notes.

* Fair Trade: Caramel sweetness with deep grape and pecan notes and a note of a crisp, chardonnay finish characterize this sustainable blend.

* Colombia: This coffee is full of sweet caramel flavors, smooth roasted nut notes, and delicate floral nuances.

* Caribou Blend Natural Decaf: (all natural, no chemical decaffeination in our process)

* Decaf Sumatra:(all natural, no chemical decaffeination)

Under the terms of the arrangement, Caribou Coffee will blend and sell its gourmet coffee beans to Keurig. Keurig will be responsible for packaging the coffee into K-Cups in accordance with Caribou Coffee's specifications. Under license from Caribou Coffee, Keurig will also serve as the wholesale distributor and a direct retailer for all Caribou Coffee K-Cups.

Caribou Coffee K-Cups will begin to be available in Q2 of calendar year 2007 on-line at In addition, Keurig expects many of its premium retail partners to add Caribou Coffee K-Cups to the wide selection of K-Cups they already carry in about 6,700 stores coast to coast. For the office coffee channel, Caribou Coffee K-Cups will be made available through Keurig's Authorized Distributors for marketing to offices where Keurig brewers are installed. Over time, Caribou intends to market both Caribou Coffee K-Cups and Keurig brewers in many of its coffeehouses.

About Caribou Coffee

Caribou Coffee Company, Inc. (NASDAQ: CBOU), founded in 1992 and headquartered in Minneapolis, MN is the second largest, company owned gourmet coffeehouse operator in the United States based on the number of coffeehouses. Caribou operates 464 coffeehouses, including 24 licensed locations. Caribou coffeehouses are located in 18 states and the District of Columbia, as well as in several locations outside of the United States. Caribou Coffee offers its customers high quality, gourmet coffee, branded merchandise, and related products. Caribou Coffee also sells products to club stores, grocery stores, mass merchandisers, office coffee providers, airlines, hotels, sports and entertainment venues, college campuses and other commercial customers. In addition, Caribou Coffee licenses third parties to use the Caribou Coffee brand on quality food and merchandise items. Caribou Coffee focuses on creating a unique experience for customers through a combination of high-quality products, a comfortable and welcoming coffeehouse environment and a unique style of service. For more information, visit

About Keurig

Keurig, Incorporated, a wholly-owned subsidiary of Green Mountain Coffee Roasters, is a pioneer and leading manufacturer of single-cup brewing systems. Keurig's proprietary brewing system combines a pressurized hot water brewer with multiple varieties of K-Cups, which feature a patented design that preserves the freshness of gourmet coffee and tea. Through licensing agreements, Keurig offers more than 100 varieties of premium branded coffees and teas in K-Cups. More than 1 billion cups of Keurig Brewed[R] coffee and tea have been enjoyed since 1998. For more information, please visit or call 888-CUP-BREW.

Green Mountain Coffee Roasters, Inc. (NASDAQ: GMCR) is recognized as a leader in the specialty coffee industry for its award-winning coffees and successful business practices. The Company sells over 100 high quality selections, including Fair Trade Certified[TM] and organic coffees under the Green Mountain Coffee Roasters[R] and Newman's Own[R] Organics brands. While the majority of the Company's revenue is derived from its wholesale, direct mail, and e-commerce operations (, it also owns Keurig, Incorporated, a pioneer and leading manufacturer of gourmet single-cup brewing systems. Green Mountain Coffee Roasters was recently ranked No. 1 on the Business Ethics list of "100 Best Corporate Citizens," and has been recognized repeatedly by Forbes, Fortune Small Business, and the Society of Human Resource Management as an innovative, high-growth, socially responsible company.
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Publication:Business Wire
Date:Jan 8, 2007
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