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Kerastase introduces INITIALISTE after 24 years of stem cell research, a revolutionary hair care product that works on your hair to make it healthier, stronger and more beautiful every day.

Maharashtra, Sept. 26 -- SIGNS OF WEAK HAIRHair breakage, hair fall, loss of density, lack of body, decrease in shine, grey hair...maintaining the healthy quality of hair becomes more and more difficult. Therefore, it is important to take preventive action to ensure that hair stays beautiful for a long time. STEM CELLS: THE KEY TO CAPILLARY REGENERATION Researchers at L'Oreal have always sought to understand the process of hair growth and renewal. After 24 years of research and 10 publications, a team at L'Oreal Advanced Research led by Dr. Bruno Bernard, uncovered the essential role of hair regeneration played by skin and hair stem cells.

Another decisive breakthrough discovery is the existence of two reservoirs of stem cells in the outer sheath of the hair follicle. These major discoveries mark a turning point in our knowledge of hair. Researchers have identified the crucial role played by the microenvironment of stem cells in regeneration and in ensuring fibre quality. As Patricia Pineau, Director of Scientific Communication at L'Oreal Advanced Research & Innovation explains: "These stem cells are extremely precious and their environment is essential for the quality of our hair."With time, stem cells become less active, therefore, it is essential to protect stem cells, their environment and their regenerating power. A healthy environment supports the capacity of the hair follicle to grow and produce beautiful hair.Another decisive breakthrough discovery is the existence of two reservoirs of stem cells in the outer sheath of the hair follicle. These major discoveries mark a turning point in our knowledge of hair. Researchers have identified the crucial role played by the microenvironment of stem cells in regeneration and in ensuring fibre quality. As Patricia Pineau, Director of Scientific Communication at L'Oreal Advanced Research & Innovation explains: "These stem cells are extremely precious and their environment is essential for the quality of our hair."

With time, stem cells become less active, therefore, it is essential to protect stem cells, their environment and their regenerating power. A healthy environment supports the capacity of the hair follicle to grow and produce beautiful hair.

A COMPLETELY NEW REGENERATIVE COMPLEX(R)At the heart of INITIALISTE, the Regenerative Complex(R) protects stem cell environment, thus improving the hair quality at its source. This exceptional formula, developed like a skin serum, contains powerful active ingredients which optimize the follicular regenerative capacity for beautiful hair that is stronger, shinier and fuller

Mallus Domestica, native plant cells taken from a millenary known apple species are known for their ability to fight against ageing in human tissues and to optimize the environment of stem cells, thus maintaining their regenerating power.

Aqueous green tea leaf extract: Enriched with polyphenols to protect the stem cells' environment from pollution, UV rays and oxidative stress.? Glucolipids (SP94) that acts on the external hair sheath, where the two stem cells' reservoirs are. The lipid component consolidates the structure of the follicle's external sheath. The "Gluco" component is an energy reserve that enhances the cell metabolism and enables the growth of healthy hair. The hair becomes stronger and more resistant to breakage. In vitro tests.

Ceramides imitate the natural hair components, and strengthen the resistance and cohesion of the capillary fibre. Improves hair quality and texture.

A NEW GESTURE TO PRESERVE HAIR BEAUTY HERITAGEWith INITIALISTE Fundamental Concentrate, Kerastase has created a new universal beauty Ritual for both in-salon use and at home, to keep hair beautiful for a long time. "Bathe, Treat, Texturize" are the three steps in the Kerastase hair beauty Ritual. The INITIALISTE serum completes the process by adding a new step i.e. "Regenerate" to the regime, for stimulating the growth of radiant healthy hair.

INITIALISTE is a leave-in product that is applied on towel-dried hair, directly on the scalp, just before styling. Gently massage with finger tips to spread the product evenly across the scalp. Usedafter shampoo conditioning, INITIALISTE acts on the hair's beauty capital by making it stronger and more beautiful throughout its growing stage. It is a unique sensorial experience for an unrivaled result, which blends into all the other Kerastase beauty Rituals.? After 1 week: Hair quality improves visibly, Shinier, Healthier, Revitalized hair*.? After 1 month: Hair fall reduces dramatically: upto 93%** less Breakage. Hair grows Stronger, Fuller and healthier.

Initialiste (60ml) will be available across all Kerastase Salons from August 2013 onwards. MRP: INR 4200

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Publication:India PRwire
Date:Sep 26, 2013
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