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Kennedy-sponsored bill requires warning on liquor advertising.

Kennedy-sponsored bill requires warning on liquor advertising

Rep. Joseph Kennedy (D-MA) is co-sponsoring a new bill that would require health warnings on all alcoholic beverage advertising within 18 months of enactment.

The proposed bill is but one sign of many that the American liquor industry is undergoing significant changes. Industry executives are facing shades neo-Prohibitionism in government and public attitudes, decreased alcohol consumption, an overcapacity of product, and regional protests against liquor advertising targeted to ethnic groups and the young.

Kennedy will discuss his proposed bill and its implications for the liquor industry at "The New Reality in the Liquor Industry: Marketing Success for Greater Profit." The conference, sponsored by the World Food & Drink Report, will be held June 21 and 22 in Washington, D.C.

U.S. and European government experts as well as consumer activists will address liquor industry marketing and advertising from business and policy perspectives. Grant, S.S. Steiner and the Yakima Brewing Co.; "Effects of Aging on Hops and Carbon Dioxide Extracts," by Matt Priest, Pfizer, Inc.; and "Practical Malting Considerations," by Dennis Baker, Schrier Malting Co.

Brewing tours will also continue on Saturday as will a golf outting.

Sunday's agenda will include a farewell breakfast-brunch buffet.
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Title Annotation:Rep. Joseph P. Kennedy, II of Massachusetts
Publication:Modern Brewery Age
Date:Apr 30, 1990
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