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Kemps introduces Pillsbury ice cream line.

Kemps Ice Cream has announced the introduction of a line of premium ice cream flavors under the Pillsbury brand. Kemps reports that the line is being rolled out nationally this month. Packaging for the line prominently features the Pillsbury Doughboy. This is reported to be the first time that the Pillsbury name has been on an ice cream, although the company is hardly a stranger to the category, having owned Haagen-Dazs for many years.

The seven flavors in the line are Chocolate Chip Cookie Dough ice Cream, made with chunks of real chocolate chip cookie dough and chocolate chunks in vanilla-flavored ice cream; Turtle Fudge Brownie Ice Cream, with brownies, caramel ribbons and pecans swirled in chocolate ice cream; Peanut Butter Fudge Chunk Ice Cream, with peanut butter and chocolate hearts and fudge ribbons swirled in vanilla-flavored ice cream; Lovin' Caramel Swirl Ice Cream, caramel-filled milk chocolate hearts and caramel ribbons swirled in caramel ice cream Brownies 'N Cream Ice Cream, rich brownies and fudge ribbons swirled in vanilla flavored ice cream; Cake & Ice Cream, described as "a new flavor inspired by the delicious memories of warm family birthday celebrations"; and Homemade Vanilla Ice Cream. The suggested retail price for a 56-ounce container of Pillsbury Ice Cream is $4.99.

Tom Piper, Kemps' senior brand manager for Pillsbury Ice Cream, said: "The consumer reaction to taste tests of our new Pillsbury Chocolate Chip Cookie Dough Ice Cream was absolutely incredible. All seven flavors of Pillsbury Ice Cream Classics are fantastic but we've really taken Chocolate Chip Cookie Dough ice cream to the next level with the help of the world's expert on dough-the Pillsbury Doughboy."
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Publication:Ice Cream Reporter
Date:Jan 20, 2005
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