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Kellogg Co.

Kellogg Co.

One Kellogg Square, Battle Creek, Mich. 49016



BATTLE CREEK, Mich. -- W.K. Kellogg founded Kellogg Co. in 1906 with his discovery of toasted flakes and a dedication to the well-being of others. More than a century later, Kellogg remains committed to nourishing families so they can flourish and thrive.

With 2014 sales of $14.6 billion, Kellogg Co. is the world's leading cereal company; the second-largest producer of cookies, crackers and savory snacks; and a leading North American frozen food company.

Kellogg has maintained its industry-leading position through continuous innovation. Earlier this year, for example, the company introduced more than 40 new products across its U.S. lineup, offering consumers a wave of food products that fit the latest trends in nutrition, taste and convenience.

"Consumers are at the heart of everything we do," remarks Paul Norman, president of Kellogg North America.

"We listen carefully and create foods--cereal, snacks and frozen option--that not only taste great but reflect what people want--be it simpler ingredients, portable options, or new ways to get more protein."

As an increasing number of consumers seek simple food with recognizable ingredients, Kellogg has introduced such new products as Origins, which is a line of six cereals, granolas and muesli that is prepared simply, with no artificial flavors, sweeteners or hydrogenated oils.

The new lineup features blends of ancient and traditional grains --oats, barley, spelt, quinoa and Khorasan wheat. The recently introduced SKUs also include such fruits, nuts and seeds as apricots, apples, cranberries, walnuts, almonds, cashews and pumpkin seeds.

Kellogg is always researching and identifying new consumer trends. The company quickly picked up on a new development in individuals' approach to breakfast: a small meal at home, followed by wholesome snack later in the morning. The response was the introduction of new Special K Chewy Nut Bars that come in two flavors: Cranberry Almond and Dark Chocolate.

Kellogg's Nutri-Grain Breakfast Biscuits also provide a great-tasting, portable option with recognizable ingredients. Made with no artificial flavors, preservatives or high-fructose corn syrup, they debuted in two varieties: Chocolate Chip (with 21 grams of whole grain) and Apple Cinnamon (with 22 grams of whole grain). These new bars also come in two flavors: Cranberry Almond and Dark Chocolate.

The company's dedication to consumer satisfaction is evident in other ways as well. For example, with reports indicating that more than half of Americans are interested in reducing the amount of meat in their diet, Kellogg's MorningStar Farms brand introduced three new products: Tuscan Greens and Beans, and Spicy Black Bean Enchilada are tasty, microwaveable veggie cuisines that provide 13 and 15 grams of plant-based protein, respectively; while MorningStar Farms Southwest Sunrise Breakfast Sandwiches are a unique option for a meatless breakfast or hearty snack, with 11 grams of protein and 190 calories.

"At Kellogg Co. we are driven to enrich and delight the world through foods and brands that matter," says the spokesperson. "This also includes a long history of caring about our communities. Through our Breakfasts for Better Days initiative, we're providing 1 billion servings of cereal and snacks--more than half of which are breakfasts--to children and families in need around the world by the end of 2016."
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Title Annotation:Vendor Close-ups
Date:Oct 19, 2015
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