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Kellogg Co.

Kellogg Co.

One Kellogg Square, Battle Creek, Mich. 49016

Phone: (269) 961-2000

Website: www.kelloggs.com

BATTLE CREEK, Mich. -- For more than a century, the company named after W.K. Kellogg--who created the first-ever breakfast cereal--continues to base its operations on a belief in nutrition and dedication to well-being.

"As the Kellogg Co. continues to grow, our people grow with it," says Dave Jones, vice president of industry initiatives. "Through our values-based culture, we create a stronger future every day, enriching communities and nurturing careers by putting people first in everything we do."

With 2013 sales of $14.8 billion, Kellogg is the world's leading cereal company and the second-largest producer of such products as cookies, crackers and savory snacks. The company is also a leading North American frozen food producer.

Such Kellogg brands as Kellogg's, Keebler, Special K, Pringles, Kellogg's Frosted Flakes, Pop-Tarts, Kellogg's Com Flakes, Rice Krispies, Kashi, Cheez-It, Eggo and Mini-Wheats nourish families so they can flourish and thrive, adds the spokesperson. "Through our Breakfasts for Better Days initiative, we're providing 1 billion servings of cereal and snacks--more than half of which are breakfasts --to children and families in need around the world by the end of 2016."

Earlier this year, the company unveiled such new cereals as Kellogg's Jif Peanut Butter and Rice Krispies Multi-Grain Shapes.

"Kellogg's Jif Peanut Butter is made with real Jif peanut butter," Jones says. "It has 100 calories and eight grams of whole grains, along with 11 vitamins and minerals."

The new Rice Krispies MultiGrain Shapes cereal features "fun, graham-flavor shapes that are perfect for small hands, making them ideal for snacking or in a bowl with milk," Jones adds. "This multigrain cereal is made with rice and whole grain and is a good source of fiber, with 12 vitamins and minerals and six grams of sugar per serving."

The company is also addressing consumers' increasingly mobile lifestyle with Kellogg's On the Go Fun cereal pouches. The line is composed of "good-for-you snack options" featuring such family-favorite cereals as Froot Loops, Krave Chocolate, Apple Jacks and Com Pops, all in single-serving portable snack packages.

In addition to cereals, Kellogg brands have debuted cookies, crackers, salty snacks, frozen breakfast options and snack bars.

"New snack products from Kellogg brands range from cookies that will bring a smile to cookie lovers of all ages to wholesome snacks and crackers for nearly every occasion," says Brian Huff, president, Kellogg U.S. snacks. "They are from the brands that people love and were specifically created to meet their lifestyles and taste preferences."

New Keebler S'mores cookies also demonstrate the company's innovative approach to snacks. Delivering the taste and texture of the classic campfire favorite, the cookies debuted in original and peanut butter flavors.

Also from Keebler, Simply Made Peanut Butter Chocolate Chip cookies are made with simple ingredients such as peanut butter, eggs, butter chocolate chips and sugar. With no artificial flavors or preservatives, they represent the third Simply Made product from Keebler, in addition to chocolate chip cookies and butter cookies.

Kellogg also took the wraps off new frozen food offerings that are "based on a keen understanding of what our consumers are looking for in a frozen breakfast option," according to Andrew Loucks, president, Kellogg Frozen Food. "MomingStar Farms veggie breakfast sandwiches provide great tasting, smart veggie options, and Eggo Bites Chocolatey Chips pancakes is one way the brand provides warm, delicious and convenient ways to start the day."
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Title Annotation:Vendor Close-ups
Publication:MMR
Date:Oct 20, 2014
Words:576
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