Keeping cool amidst change.
What an exciting start to 2016 we're having here at Redwood Media Group. With two new acquisitions and an upcoming show premier, we've got our hands full in the best possible way. As I think back to the whirlwind that was 2015, I'm amazed at the challenges we overcame on the path to producing our fan-favorite shows and further expanding our repertoire.
It all started with the unexpected news that we would have to move Spectrum Miami to a new location. After the initial shock wore off, we tackled our seemingly endless to-do list: Notify all 165 exhibitors and countless attendees, reprint VIP passes, revamp all our marketing materials, and purchase more advertising. In essence, we had to do everything necessary not only to fix the issue but also to meet and exceed everyone's expectations.
It worked. Spectrum Miami was a huge success, with solid sales and more than 30,000 collectors in attendance. Moving to a new location proved to be a positive thing because the new venue was closer to hotels, had improved parking, and drew larger crowds. (Read more about Spectrum Miami's success on page 62.)
Shortly after the show wrapped, we signed the contracts on two new acquisitions, Art Santa Fe and Red Dot Art Fair Miami, which we're thrilled to add to the RMG lineup. We're also launching Spectrum Indian Wells in March and our first-ever [FOTO SOLO] in April at Artexpo New York. Speaking of Artexpo, exhibitors and trade buyers will be happy to know that we're adding an all-new VIP lounge to the show, replete with a champagne bar and comfy furniture, offering a quiet place to ink new deals. We hope to see you at all of our events this year!
In this issue, you'll find a host of thought-provoking and informative articles, including Priscilla Tallman's profile of Kris Gebhardt, a proponent of physical fitness and proper nutrition for artists, on page 68; Lee Mergner's interview with pointillist painter Jonathan Brender on page 38; and a comprehensive guide to spring's best sculpture exhibitions on page 72. That's just a little taste; we hope you'll enjoy those pieces and many more.
Here's to another productive year, full of exciting developments and continued success!
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|Publication:||Art Business News|
|Date:||Mar 22, 2016|
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