Printer Friendly

Kaz forges an alliance with Braun.

NEW YORK -- Braun GmbH, a unit of Procter & Gamble Co., and Kaz Inc. have formed a strategic partnership that entails Kaz acquiring Braun's thermometer and blood pressure monitor business.

The partnership also includes a licensing agreement between the two companies under which the products will be marketed by Kaz under the Braun name. The business includes Thermoscan (currently the world's leading infrared thermometer brand), digital thermometers and wrist blood pressure monitors, and currently represents about 5% of Braun's global sales.

"With this decision, Braun will be able to further build its leadership role, accelerate growth and focus on innovation in our core categories," says Bracken Darrell, president of global for Braun.

"Adding Braun thermometers and blood pressure monitors, as well as its strong brand equity, to Kaz' health care portfolio will be a key driver to further grow our worldwide business," comments Kaz chief executive officer Richard Katzman.

PERSONAL THERMOMETERS

TOTAL DOLLAR SALES *  $104.3 mil. (0%)

DRUG STORES            $69.1 mil. (-1.7%)

                     Market   Dollar sales   Dollar sales
LEADING BRANDS **     share       (000)        % change

Braun Thermoscan      14.1%      $9,752          -4.2%
Vicks                 10.6%       7,314          -2.9%
B D                    7.0%       4,835          -2.3%
Vicks Speed Read       6.0%       4,158          -3.8%
Vicks Comfort Flex     4.9%       3,381          -8.7%
Geratherm              4.2%       2,910          -7.3%
Comfort Scanner        3.2%       2,190          +8.1%
Timex Acrobat          1.7%       1,141          +4.1%
Timex Illuminator      1.3%         869         -11.0%
Sunmark Personal       1.2%         852         +26.7%

TOTAL UNIT SALES *  10.9 mil.  (-4.4%)

DRUG STORES          7.1 mil.  (-4.1%)

                     Market   Unit sales   Unit sales
LEADING BRANDS **     share      (000)      % change

Vicks Personal        49.3%       605         -4.7%
B D Personal           8.5%       537         -3.1%
Braun Thermoscan       7.5%       499         -5.4%
Geratherm              7.0%       467        -12.8%
Vicks Speed Read       6.6%       345         -5.9%
Vicks Comfort Flex     4.8%       259        -11.4%
Sunmark                3.6%       138        +19.3%
Timex Acrobat         11.4%        93         +1.3%
Timex Accucurve       23.3%        80         +1.1%
Magnatherm            67.8%        62         +0.9%

* Total of drug stores, supermarkets and discount stores excluding
Wal-Mart Stores Inc.

** In drug stores only. Private label products account for a 39.6%
dollar share and a 49.3% unit share.

Source: Information Resources Inc.

For the 52 weeks through November 5, 2006
COPYRIGHT 2007 Racher Press, Inc.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Title Annotation:Consumer Electronics; Braun GmbH strategic partnership with Kaz Inc.
Publication:Chain Drug Review
Date:Jan 1, 2007
Words:391
Previous Article:Home health testing is on the rise.
Next Article:Drug chains succeed in winning back some market share.
Topics:

Terms of use | Privacy policy | Copyright © 2020 Farlex, Inc. | Feedback | For webmasters