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Kaspersky Lab launches new security and AV products.


Kaspersky Lab, a leading developer of secure content management solutions, has launched into the Middle East its new generation of solutions designed to protect home PC users from IT threats based on a revolutionary approach whereby global monitoring of malicious activities is performed by the protected system itself with the aim of preventing malware from ever affecting the userAAEs computer.

Kaspersky Internet Security 2010 and Kaspersky Anti-Virus 2010 products are based on the vendorAAEs improved antivirus engine which is even more effective at detecting malicious programs. Despite the significant increase in effectiveness and features, the new product versions can be considered the fastest performing antivirus solutions for home users in the world market.

AoThe version 2009 products that were released last summer for personal use have won recognition from tens of millions of users all over the world, demonstrated their efficiency and reliability in hundreds of comparative tests, and established themselves as leaders in the global market. They are now succeeded by the new Kaspersky Lab products Kaspersky Internet Security 2010 and Kaspersky Anti-Virus 2010, based on the very latest developments in IT security,Ao said Tarek Kuzbari, Managing Director, Kaspersky Lab Middle East.

The two new products incorporate the advantages of advanced Host-based Intrusion Prevention System (HIPS) techno logy in the Application Control module that assigns a security rating to previously unknown malware; unique Sandbox techno logy embodying virtuali s ation techno logies and providing a dedicated secure runtime environment; and the innovative Kaspersky Security Network that uses information from millions of users to dramatically reduce response times to new threats and replenish reputation databases with the most up-to-date information about clean and infected files.

All unknown applications are subject to multiple factor analysis to ensure safety. An even more secure environment is provided in Kaspersky Internet Security 2010 as the product integrates the AoSafe RunAo functionality based on the new Sandbox technology Au unique for Internet Security Suites product range. AoSafe RunAo enables the user to run new software in an isolated environment that protects the operating system from all malicious changes. Statistically, it has been demonstrated that vulnerabilities in operating systems and trusted applications are often exploited by hackers to attack applications that make use of the Internet.


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Publication:Computer News Middle East
Date:Aug 13, 2009
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