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Kara brand launches premium floured range.

A market leading foodservice brand has launched a premium range of floured baps to build on huge success through its standard line.

Kara, the foodservice brand of Fletchers Group of Bakeries, has expanded from the provision of its best-selling staple floured baps to create the Ultimate Floured range, which includes standard and premium baps and rolls.

The new range taps into increasing market demand for premium food carriers which enable Out Of Home (00H) vendors to upgrade their offer without spending excessively on expensive fillings.

Fletchers Group Head of Foodservice, Chris Haddy, said: "The launch of our Ultimate Floured range expands our existing top selling range of floured baps. It includes a premium DeliDog roll and a Premium Floured Bap in line with eating out trends, which increasingly demand gourmet sandwich carriers.

"Floured baps are the biggest product in Kara's range and have made up 20 per cent of our product sales year-on-year.

"These premium carriers complement three existing baps which have become widely regarded in the market for decades and allow operators to cover a broad range of carriers with the ability to increase their margins by offering value for money products with the potential to upgrade."

Premium carriers are becoming widely accepted in the OOH market as fast-food demands lean increasingly towards more creative and gastronomic sandwiches, hot-dogs and burgers as an alternative to traditional staple meals such as Scampi and Pizza.

Chris added: "The new range of baps are highly flexible and can be used as sandwich carriers, salad or soup accompaniments, breakfast rolls, burger carriers and for world food fillings like Jerk Chicken, Pulled Pork and hot dogs with Chipotle, Mexican and Bratwurst flavours. "What we set out to capture with the new premium baps are essential qualities of premium appearance, soft texture and delicate taste through upgrades to the traditional bap recipe."

The Ultimate Floured range launch comes soon after Kara's introduction of a new half and half sliced loaf to the foodservice market and is part of an increasing product diversification strategy which has helped foodservice become the fastest growing sector for Fletchers Group of Bakeries. The Group was recently acquired by Finsbury Foods to create one of the largest speciality bakeries in the UK.

Kara products are frozen at the point of baking to seal in freshness.

Ask your foodservice provider for more information on Kara's Ultimate Floured range.

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Title Annotation:Food News; marketing of Kara Foods
Publication:Frozen & Chilled Foods
Date:Jan 1, 2015
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