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Kaboom Introduces Bowl Blaster Foaming Toilet Cleaner; Powerful, Water-Activated Scouring Foam Rises to the Rim to Clean, Deodorize, and Freshen Toilet.

DENVER -- Kaboom(R) announces the latest product innovation, designed to take the hard work out of cleaning the toilet, Kaboom Bowl Blaster(TM). By simply pouring a capful of powder into the toilet, a thick, scouring foam breaks down tough toilet stains like rust, hard water and calcium as it rises to the rim, coating the entire bowl.

Compared to the leading competitors, Kaboom Bowl Blaster cleans grime and hard water stains better than the competition when used with a brush for deep cleanings and when used without a brush for touchups.

"Kaboom Bowl Blaster is an entirely new way to clean the toilet," said Rachel Cullen, Vice President of Marketing for Orange Glo International. "Today, toilet cleaning can be a hassle, squirting messy liquid around the top of the toilet and waiting for it to seep down. The active scouring foam of Kaboom Bowl Blaster begins to work on contact and rises to the rim, loosening tough stains and grime as it goes along. With a quick sweep of the brush the bowl is clean and deodorized."

Bowl Blaster is a pivotal expansion to the Kaboom line of bathroom products, designed to provide consumers with new innovations to make bathroom cleaning quicker and easier. Bowl Blaster can also be used for touchups and maintenance cleanings. The foam alone loosens grime to be flushed away, offering a hands-free solution to toilet cleaning.

"Several years ago, we created the Kaboom line to bring fun and excitement into the mundane task of bathroom cleaning," said Joel Appel, president of Orange Glo International. "The consumer response to Bowl Blaster has been overwhelmingly positive. Bowl Blaster is easy and fun to use and they love watching it work right before their eyes."

Kaboom Bowl Blaster is the third addition to the Kaboom family of bathroom products and remains true to Kaboom's mission to create innovative, powerful products that make cleaning easier for the consumer. Bowl Blaster means consumers work less to get their toilet clean, and save time cleaning by maintaining a longer lasting, fresh toilet.

Kaboom Bowl Blaster is available nationwide in drug, grocery, specialty and mass retail channels. Suggested retail price for 32 oz. is $5.49 and contains more than 15 uses. For more information about Kaboom Bowl Blaster and the full line of Kaboom products or to purchase products online, visit www.kaboomkaboom.com.

About Kaboom(R)

Kaboom is committed to finding innovative ways to make cleaning the bathroom an easier job for consumers. Kaboom Shower, Tub & Tile Cleaner, the first in the family of products, provides a powerful cleaning solution without harsh fumes Kaboom Thick Liquid Toilet Bowl continues the Kaboom brand promise of finding "Tough on Grime, Easy on You" solutions in the bathroom by effectively coating the inside of the toilet below the water line, helping to clean the toughest stains. The latest addition, Kaboom Bowl Blaster, is a powerful scrubbing foam that does the hard work for you. Look for new products and technological innovations from Kaboom in the future.

About Orange Glo International

Founded in Denver, Colorado, privately held Orange Glo International began creating its powerful cleaning products more than 15 years ago. Best known for its OxiClean(R) brand, the company has shown how forming a direct relationship with consumers can win market share and develop brand trust one person at a time. The company, which employs over 180 people, continues to expand globally, making Inc. Magazine's list of "Ten Fastest Growing Companies" in 2000, 2001 and 2002.
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Publication:Business Wire
Date:Jan 17, 2005
Words:584
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