KTCA/TV TO AIR WEEKLY BUSINESS PROGRAM STATEWIDE
ST. PAUL, Minn., June 10 /PRNewswire/ -- KTCA/TV, Channel 2, ventures into Minnesota's entrepreneurial arena with the premiere of its own locally produced business show, BIZWEEK, airing Fridays at 9 p.m. beginning June 11. (Repeated: Fridays, 10:30 p.m. on KTCI/Ch. 17 and Saturdays at noon on KTCA/Ch. 2.) The half-hour program, hosted by former CityBusiness reporter Jennifer Waters, will feature news and commentary on management issues, small business trends and advertising. The show will also offer regional stock reports and analysis. The 9 p.m. Friday airtime, which comes immediately after Wall Street Week and just one hour after KTCA's weekly public affairs program, Almanac, is expected to draw upon a viewing audience that not only has a keen interest in business issues, but also a personal stake in the state's economy. The decision to launch the ambitious new program was made after careful consideration of the state's current and future business climate and the needs of KTCA's viewing public. "Minnesota's thriving business community offers a prime opportunity for commentary and live interaction that can be well served by television," said BIZWEEK executive producer Bill Hanley. "There is clearly a growing public interest in business and its impact on every Minnesotan," said Hanley, who is also KTCA's director of news and public affairs. "We hope to use Almanac's informal approach to issues as a model for making business and labor news more accessible to average Minnesotans." Viewers familiar with the Almanac format will recognize similar elements in BIZWEEK. These will include a mix of in-studio discussion and taped segments, a panel of industry experts exploring new developments and dilemmas facing the business world, and brief updates on current business headlines. Occasional profiles of local business leaders and entrepreneurs will reveal who's behind the headlines. Concerns of outstate Minnesotans, such as agribusiness, tourism and the changing face of the Iron Range, will also be addressed. Other topics to be explored are Minnesota's business tax climate, workplace issues and how President Clinton's small business plans will affect the state. "It's important for people to understao?w our community well- being is affected by the state's economic health," said BIZWEEK producer Lisa Blackstone. "We plan to take a very down-to-earth approach to business.
We're interested in showing not only how businesses work, but how people's lives -- all of our lives -- are affected by business and by workplace issues."
BIZWEEK, a KTCA/TV production, will be broadcast statewide on Minnesota public television stations (check with your local station for airtime). Major funding for BIZWEEK is provided by the subsidiaries of Piper Jaffray Companies, Inc.: Piper Jaffray Inc., Piper Capital Management Incorporated and Piper Trust Company. Additional funding is provided by the law firm of Dorsey & Whitney, Deluxe Corporation, Corporate Report Minnesota & CityBusiness, Tunheim Santrizos Company, the MTI Group, and by the HealthPartners family of health plans which includes Group Health and MedCenters. -0- 6/10/93 /CONTACT: Sheila Johnson of KTCA/TV, 612-229-1338/
CO: KTCA-TV ST: Minnesota IN: ENT SU: PDT
DB -- MN022 -- 0827 06/10/93 17:04 EST
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|Date:||Jun 10, 1993|
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