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KROY INC. INTRODUCES TRACKSTAR -- THE AFFORDABLE, TURNKEY BAR CODE SYSTEM

 KROY INC. INTRODUCES TRACKSTAR -- THE AFFORDABLE,
 TURNKEY BAR CODE SYSTEM
 SCOTTSDALE, Ariz., March 10 /PRNewswire/ -- Kroy Inc., a leading manufacturer of specialty labeling printers, has introduced its new TrackStar bar code system. The low-cost, turnkey TrackStar system provides a bar code solution for small business or departments within larger organizations for asset management, document tracking or employee identification.
 Unlike traditional bar code systems, the Kroy TrackStar offers a simple "plug and play" advantage that provides immediate productivity. The Kroy system incorporates the features most asked for by bar code users. It is easy to install, has a user-friendly interface and is fully upgradeable -- all at the low cost of $9,995.
 "We identified a market opportunity in companies that have not adopted bar coding for a variety of reasons, including cost or limited computer resources," said Phil Corse, vice president of marketing and business development.
 "As a leader in printers and printer technology, it was a logical extension for Kroy to apply its expertise to bar code systems and fill this niche," he said. "Our system is unique in that it marries software, printers and labels under one well-recognized name and one source -- Kroy."
 The TrackStar system features user-friendly software prompts with pull-down windows providing step-by-step directions -- ideal for small retail operations insurance, legal and medical offices and virtually any business that needs to improve productivity or reduce costs.
 The system includes a portable data terminal with wand, 300BC label printer, a PC pre-loaded with bar code tracking software and MS DOS, each of which can be ordered separately. All cables and connectors are included. Just enter a few simple commands and the system is up and ready to go.
 Because the bar code tapes are made of a patented label tape that is scratch- and heat-resistant, the bar code can be scanned thousands of times with continued accurate results. Labels can be printed in a wide range of typestyles, sizes and special effects.
 "In test markets, end-users and VARS were impressed with the simplicity of the system," Corse said. "The Kroy TrackStar system offers a complete, single source system and based on our feedback, it's easy to sell, operate and service."
 To assist users, Kroy provides on-line technical support, accessible through an 800 phone number. Questions can be resolved directly with Kroy.
 In conjunction with the product launch, Kroy has developed an extensive VAR support program consisting of an aggressive marketing program, VAR discounts, a direct-mail program and a trade show presence. A lead-generating advertising and public relations program has been implemented to create user awareness and excitement. Product features and end-user benefits are highlighted in a four-color product brochure.
 Kroy Inc. designs, manufactures and distributes a line of high- quality communications systems, including labeling printers, bar code and signage. Kroy products provide turnkey solutions to commercial, industrial and governmental organizations. Kroy has manufacturing facilities on Osceola and St. Croix Falls, Wis., and Scottsdale, as well as overseas operations in the United Kingdom, Germany and France.
 -0- 3/10/92
 /CONTACT: Suellyn McMillan of Kroy, 602-948-2222/ CO: Kroy Inc. ST: Arizona IN: SU:


DM-JL -- LA028 -- 7037 03/10/92 16:22 EST
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Copyright 1992 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Date:Mar 10, 1992
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