KROGER LAUNCHES 'EARNING FOR LEARNING II'; ENABLES SCHOOLS TO EARN EXPANDED LINE OF COMPUTER EQUIPMENT, TEACHING MATERIALS
KROGER LAUNCHES 'EARNING FOR LEARNING II'; ENABLES SCHOOLS
TO EARN EXPANDED LINE OF COMPUTER EQUIPMENT, TEACHING MATERIALS
LIVONIA, Mich., Nov. 13 /PRNewswire/ -- On Nov. 4, The Kroger Co. launched "Earning For Learning II," an educational program through which Michigan schools can earn not only computers and printers, but a wide array of other classroom materials by turning in cash register receipts from Kroger stores throughout the state. The announcement was made by Joel Greenisen, president of The Kroger Co. Michigan Marketing Area.
When The Kroger Co. first instituted its Earning For Learning program in Michigan in January 1990, it expected a positive reaction from the community. But the overwhelmingly positive response, including hundreds of calls and letters from interested schools and parents, exceeded even the most optimistic projections of Kroger officials. More than 600 schools throughout Michigan earned more than 1,500 computers and printers valued at approximately $2 million.
The outstanding community participation prompted Kroger to initiate the expanded Earning For Learning II program to include, in addition to IBM PS-2 computers and printers, such classroom items as audio-visual aids, globes, an atlas series, science kits and sports equipment.
Earning For Learning II, which is in effect through May 3, 1992, awards educational aids to Michigan schools that collect and submit Kroger receipts. Individual schools earn points toward free school equipment items based on the dollar volume of the checkout receipts.
Each Kroger supermarket in Michigan will have an in-store Earning For Learning II display with an entry box for supporters of each school. Each month, there will be drawings to award free school equipment. The Earning For Learning II display will feature different products each week from the four participating manufacturers. M&M Mars, Pepsi, Campbell's, and Scott Paper, which are co-sponsors of Earning For Learning II, will contribute funding for the program commensurate with the volume of products sold.
"We were quite pleased with the strong response to Earning For Learning," said Greenisen. "And we are very enthused about the expanded Earning For Learning II program. We would like to make every school system in Michigan aware of this educational program, and we encourage parents, teachers and students to contact the store manager at the Kroger supermarket in their community to find out how they can participate."
"Kroger is grateful to be able to give something back to the communities that have supported us over the years," Greenisen added. "From clerks to management, our entire staff was impressed with the support and involvement Earning For Learning generated from students and parent-teacher organizations. The Earning For Learning II program will go even further to enhance the learning environment of Michigan students and will better prepare them for the future. We're proud to have the opportunity to lend support to Michigan's educational system."
The Kroger Co., the nation's second-largest supermarket chain, has been part of the Michigan grocery store scene since 1917. The company now operates 78 supermarkets in Michigan and more than 1,200 nationwide.
/CONTACT: Michael Layne or Jim Labadie of Marx Layne, 313-855-6777, for The Kroger Co./ CO: The Kroger Co. ST: Michigan IN: REA SU: ML -- DE024 -- 4124 11/13/91 17:01 EST