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KROGER DONATES HOLIDAY TRUCKLOAD OF CANNED VEGETABLES

 KROGER DONATES HOLIDAY TRUCKLOAD OF CANNED VEGETABLES
 CINCINNATI, Nov. 21 /PRNewswire/ -- The Kroger Co. (NYSE: KR) on


Nov. 22 is launching a broad-based community effort to assist Cincinnati's hungry population during the Thanksgiving-to-Christmas holiday period.
 The company's commitment includes the following elements:
 -- The donation of 38,500 pounds of Kroger-label canned
 vegetables to the Cincinnati Free Store/Food Bank. The
 shipment is one of the largest ever received by the food
 bank. (EDITORS NOTE: the Kroger truck will unload the
 product beginning at 11 a.m. Nov. 22 at the Free Store/
 Food Bank, 112 East Liberty.)
 -- From today through the end of the year, Kroger will
 match every customer contribution to its Round Up for the
 Hungry program. A similar matching of donations last year
 generated more than $32,000 in additional Round Up
 dollars, which pay for coupons for perishable items such
 as milk, bread, meats and fresh produce. These coupons
 are distributed in the community by the Salvation Army.
 Since Round Up for the Hungry began in March 1988, more
 than 220,000 people in southwestern Ohio have received
 food assistance. Nationally, the Round Up idea has
 expanded to 41 states and Canada;
 -- Kroger customers are once again being asked to donate
 non-perishable food items in collection barrels and carts
 at every local Kroger Food Store. The donations will be
 given to the Free Store/Food Bank for distribution in the
 community.
 "This year especially, with more people requiring help, we felt we should make an extra effort to help by arranging with our suppliers to make Kroger-label products available through the Free Store/Food Bank," said William T. Boehm, Kroger vice president-grocery procurement.
 Added J. Wayne Harris, president of the Cincinnati-Dayton marketing area of The Kroger Co., "The outpouring of support for Round Up and our barrel collection program during last year's holiday season shows clearly that the people of Cincinnati and Dayton really care about helping the less fortunate. We're hopeful that this same spirit of caring will be present again, because the needs of our communities are so much greater."
 The Kroger-label products being contributed to the Free Store/Food Bank were made available through the cooperation of several manufacturers who make or process food items under the Kroger label. The companies include Flanagan Brothers; Moody Dunbar; Seymour Canning Co.; Morgan Canning Co.; Allen Canning Co.; Red Wing; Beckman & Gast; Seneca Foods; Lakeside Packing Co.; Owatonna Canning Co.; Faribault Foods, and the Fremont Co.
 -0- 11/21/91
 /CONTACT: Paul Bernish of The Kroger Co., 513-762-1304; or Sam Gingrich of Kroger-Cincinnati Dayton Marketing Area, 513-782-3403/
 (KR) CO: The Kroger Company ST: Ohio IN: REA SU: KK -- CL012 -- 6008 11/21/91 15:15 EST
COPYRIGHT 1991 PR Newswire Association LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1991 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Date:Nov 21, 1991
Words:450
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