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KRAFT USA NAMES ECKERT PRESIDENT OF OSCAR MAYER; DEROMEDI TO HEAD RETAIL CHEESE DIVISION

 GLENVIEW, Ill., Aug. 23 /PRNewswire/ -- Kraft USA announced today that Robert A. Eckert, 39, has been named president of Oscar Mayer Foods Corp. Eckert is currently executive vice president and general manager of Kraft's Retail Cheese Division. He succeeds John D. Bowlin, 42, who, in a separate announcement today, was named president and chief operating officer of Miller Brewing Company.
 Kraft also announced that Roger K. Deromedi, 40, will succeed Eckert as executive vice president and general manager of the Retail Cheese Division. He currently holds the same title at Kraft's Specialty Products Division. Deromedi's replacement is expected to be named shortly.
 "John Bowlin and the entire Oscar Mayer organization have done an outstanding job in the last few years to realign the company's operations, strengthen its marketing programs and build consumer trust. As a result, Oscar Mayer is enjoying an excellent year, and John's new appointment is, in part, a reflection of those achievements," said James M. Kilts, president of Kraft USA.
 "We're fortunate to have, in Bob Eckert and Roger Deromedi, two highly capable executives to lead two of our most important businesses. Both Bob and Roger are natural leaders and bring a strong record of success to their new assignments," Kilts said.
 Both appointments are effective immediately. Eckert will relocate to Madison, Wis., where Oscar Mayer will continue to be based.
 Eckert joined Kraft in 1977 and held a variety of marketing positions until being named vice president, strategy and development, for Kraft's Grocery Products Division in 1987. In 1989 he moved to vice president, marketing, for Refrigerated Products, and was named to his current position in 1990.
 Deromedi began his career with the company at General Foods in 1977, where he held marketing positions in the Beverage and Maxwell House Divisions. Later he served as vice president, corporate development, for Kraft General Foods, and as vice president, marketing, for both the Grocery Products and Retail Cheese Divisions of Kraft. He assumed his current position last year.
 Oscar Mayer and the Retail Cheese and Specialty Products Divisions are all business units of Kraft USA. Kraft USA is an operating group of Kraft General Foods, the multinational food business of Philip Morris Companies Inc.
 -0- 8/23/93
 /CONTACT: Jim Aehl of Oscar Mayer, 608-241-6868, or Kathy Knuth of Kraft USA, 708-646-2666/
 (MO)


CO: Oscar Mayer Foods Corp.; Kraft USA ST: Illinois IN: FOD SU: PER

MP -- NY039 -- 5056 08/23/93 12:40 EDT
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Publication:PR Newswire
Date:Aug 23, 1993
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