Printer Friendly

KRAFT USA INTRODUCES KRAFT FREE SINGLES TO EASTERN HALF OF U.S.

 KRAFT USA INTRODUCES KRAFT FREE SINGLES TO EASTERN HALF OF U.S.
 GLENVIEW, Ill., Jan. 7 /PRNewswire/ -- Now you can add the taste of cheese to your favorite sandwiches, crackers and recipes without adding the fat. Just in time to start the new year right, Kraft USA will offer KRAFT FREE Singles non-fat pasteurized process cheese product to the eastern half of the United States. KRAFT FREE Singles will be available in local retail grocery stores in January and is part of the Kraft General Foods line of fat free products.
 KRAFT FREE Singles provides a creamy taste and texture, but is fat free. It was the first leading brand of non-fat cheese product to be fat free, low in cholesterol, and even lower in calories than regular Singles cheese products -- just 45 calories per ounce.
 "KRAFT FREE Singles is a great choice for anyone who enjoys cheese and is trying to reduce fat in their diet. By itself or in a recipe, KRAFT FREE Singles offers consumers a delicious new option to help achieve a balanced overall diet with less fat," said Sandy Morreale, senior nutritionist at KGF.
 KRAFT FREE Singles uses only common, natural ingredients blended together to have the taste and texture of regular cheese slices but without the fat. The product comes in two sizes: 12 oz. (16 slices) and 7.5 oz. (10 slices).
 KGF markets a greater variety of fat free products than any company. These products include: SEALTEST FREE and KNUDSEN FREE non-fat frozen dessert; SEALTEST FREE non-fat frozen dessert bars; SEALTEST FREE non- fat frozen yogurt; ENTENMANN'S fat free and cholesterol free baked goods; KRAFT FREE and SEVEN SEAS FREE non-fat dressings; KRAFT FREE non- fat mayonnaise dressing; MIRACLE WHIP FREE non-fat dressing; LIGHT N' LIVELY FREE non-fat yogurt; LIGHT N' LIVELY FREE and KNUDSEN FREE non- fat cottage cheese; LIGHT N' LIVELY FREE sour cream alternative; JELL-O FREE Pudding Snacks; and POLLY-O-FREE natural non-fat ricotta cheese and non-fat mozzarella cheese.
 KRAFT FREE Singles non-fat pasteurized process cheese product is made by Kraft USA, which is a part of Kraft General Foods. Headquartered in Glenview, Kraft General Foods is the multinational food business of Philip Morris Companies Inc.
 FACT SHEET
 KRAFT FREE Singles Non-fat Pasteurized Process Cheese Product
 Kraft USA has introduced the first leading brand of non-fat pasteurized process cheese product that is fat free, low in cholesterol and even lower in calories than other singles cheese products. Consumer research shows that most consumers agree it has the appearance, taste and texture of similar cheese products. KRAFT FREE Singles was developed to offer a broader range of choices to consumers looking to reduce fat and cholesterol as part of a healthy, balanced diet. KRAFT FREE Singles complements the company's existing line of sandwich slices, including regular KRAFT Singles.
 Product Benefits:
 -- A dairy product that is nutritionally equivalent to pasteurized process cheese food, and is both fat free and low in cholesterol.
 -- 45 calories per serving.
 -- Less than 1/2 gram of fat per serving, which is dietetically insignificant and declared on the nutrition label as 0 per FDA labeling regulations.
 -- Less than 5 milligrams of cholesterol per serving.
 Ingredients: KRAFT FREE Singles uses only common, natural -- not artificial -- ingredients to replace fat and provide the taste and texture of regular pasteurized process cheese products.
 Flavor: American.
 Serving Suggestions: The same uses as regular Kraft Singles, in a variety of sandwiches and as a snack by the slice.
 Serving Size: 1 oz. (1 1/3 slices).
 Nutritional Background:
 -- Calories 45
 -- Protein (g) 7
 -- Carbohydrate (g) 3
 -- Fat (g) 0
 -- Cholesterol (mg) 5
 -- Sodium (mg) 420
 Package Size: 12 oz., 7.5 oz.
 Availability: Available nationwide.
 Unit Price: Slightly higher than KRAFT Singles.
 Company Background: KRAFT FREE Singles non-fat pasteurized processed cheese product is made by Kraft USA which is a part of Kraft General Foods. Headquartered in Glenview, Ill., Kraft General Foods is the multinational food business of Philip Morris Companies Inc.
 -0- 1/7/92
 /CONTACT: Diane Rand of Kraft General Foods, 708-998-7034, or Linn Parrish of Hill and Knowlton, 312-565-1200, for Kraft General Foods/ CO: Kraft USA ST: Illinois IN: FOD SU: PDT


CK -- NY038 -- 7291 01/07/92 11:39 EST
COPYRIGHT 1992 PR Newswire Association LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1992 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Publication:PR Newswire
Date:Jan 7, 1992
Words:702
Previous Article:GENERATION 5 REPORTS RECORD FOURTH QUARTER SALES
Next Article:GOV. CASEY UNVEILS NEW MUNICIPAL WASTE LEGISLATION
Topics:


Related Articles
KRAFT INTRODUCES HEALTHY FAVORITES CHEESE
LIGHT N' LIVELY (R) LIGHT SOUR CREAM TO DEBUT WITH SIMPLESSE
KRAFT USA ANNOUNCES PLANS FOR CHEESE PRODUCTION AT FORMER LOUIS RICH FACILITY IN TULARE
KRAFT USA NAMES JOHNSON TO HEAD SPECIALTY PRODUCTS DIVISION
KRAFT GENERAL FOODS WINS INJUNCTION AGAINST BONGRAIN CHEESE
THE POWER OF THE FAMILY MEAL; SHARED MEALS ARE THE RECIPE FOR FAMILY TOGETHERNESS
KRAFT PURSUES GROWTH THROUGH INNOVATIVE NEW PRODUCTS; SHOWCASES 15 NEW ITEMS AT FMI
KRAFT FOODS ANNOUNCES KEY MANAGEMENT CHANGES IN ECR, CHEESE, PIZZA AND ENHANCERS DIVISIONS
Kraft 2% Reduced Fat Milk Singles Presents The World's Largest Grilled Cheese Sandwich
Bel / Kaukauna U.S.A. Purchases CHURNY(R) Cheese Balls and Logs.

Terms of use | Copyright © 2017 Farlex, Inc. | Feedback | For webmasters