KRAFT USA INTRODUCES KRAFT FREE SINGLES TO EASTERN HALF OF U.S.
KRAFT USA INTRODUCES KRAFT FREE SINGLES TO EASTERN HALF OF U.S. GLENVIEW, Ill., Jan. 7 /PRNewswire/ -- Now you can add the taste of cheese to your favorite sandwiches, crackers and recipes without adding the fat. Just in time to start the new year right, Kraft USA will offer KRAFT FREE Singles non-fat pasteurized process cheese product to the eastern half of the United States. KRAFT FREE Singles will be available in local retail grocery stores in January and is part of the Kraft General Foods line of fat free products. KRAFT FREE Singles provides a creamy taste and texture, but is fat free. It was the first leading brand of non-fat cheese product to be fat free, low in cholesterol, and even lower in calories than regular Singles cheese products -- just 45 calories per ounce. "KRAFT FREE Singles is a great choice for anyone who enjoys cheese and is trying to reduce fat in their diet. By itself or in a recipe, KRAFT FREE Singles offers consumers a delicious new option to help achieve a balanced overall diet with less fat," said Sandy Morreale, senior nutritionist at KGF. KRAFT FREE Singles uses only common, natural ingredients blended together to have the taste and texture of regular cheese slices but without the fat. The product comes in two sizes: 12 oz. (16 slices) and 7.5 oz. (10 slices). KGF markets a greater variety of fat free products than any company. These products include: SEALTEST FREE and KNUDSEN FREE non-fat frozen dessert; SEALTEST FREE non-fat frozen dessert bars; SEALTEST FREE non- fat frozen yogurt; ENTENMANN'S fat free and cholesterol free baked goods; KRAFT FREE and SEVEN SEAS FREE non-fat dressings; KRAFT FREE non- fat mayonnaise dressing; MIRACLE WHIP FREE non-fat dressing; LIGHT N' LIVELY FREE non-fat yogurt; LIGHT N' LIVELY FREE and KNUDSEN FREE non- fat cottage cheese; LIGHT N' LIVELY FREE sour cream alternative; JELL-O FREE Pudding Snacks; and POLLY-O-FREE natural non-fat ricotta cheese and non-fat mozzarella cheese. KRAFT FREE Singles non-fat pasteurized process cheese product is made by Kraft USA, which is a part of Kraft General Foods. Headquartered in Glenview, Kraft General Foods is the multinational food business of Philip Morris Companies Inc. FACT SHEET KRAFT FREE Singles Non-fat Pasteurized Process Cheese Product Kraft USA has introduced the first leading brand of non-fat pasteurized process cheese product that is fat free, low in cholesterol and even lower in calories than other singles cheese products. Consumer research shows that most consumers agree it has the appearance, taste and texture of similar cheese products. KRAFT FREE Singles was developed to offer a broader range of choices to consumers looking to reduce fat and cholesterol as part of a healthy, balanced diet. KRAFT FREE Singles complements the company's existing line of sandwich slices, including regular KRAFT Singles. Product Benefits: -- A dairy product that is nutritionally equivalent to pasteurized process cheese food, and is both fat free and low in cholesterol. -- 45 calories per serving. -- Less than 1/2 gram of fat per serving, which is dietetically insignificant and declared on the nutrition label as 0 per FDA labeling regulations. -- Less than 5 milligrams of cholesterol per serving. Ingredients: KRAFT FREE Singles uses only common, natural -- not artificial -- ingredients to replace fat and provide the taste and texture of regular pasteurized process cheese products. Flavor: American. Serving Suggestions: The same uses as regular Kraft Singles, in a variety of sandwiches and as a snack by the slice. Serving Size: 1 oz. (1 1/3 slices). Nutritional Background: -- Calories 45 -- Protein (g) 7 -- Carbohydrate (g) 3 -- Fat (g) 0 -- Cholesterol (mg) 5 -- Sodium (mg) 420 Package Size: 12 oz., 7.5 oz. Availability: Available nationwide. Unit Price: Slightly higher than KRAFT Singles. Company Background: KRAFT FREE Singles non-fat pasteurized processed cheese product is made by Kraft USA which is a part of Kraft General Foods. Headquartered in Glenview, Ill., Kraft General Foods is the multinational food business of Philip Morris Companies Inc. -0- 1/7/92 /CONTACT: Diane Rand of Kraft General Foods, 708-998-7034, or Linn Parrish of Hill and Knowlton, 312-565-1200, for Kraft General Foods/ CO: Kraft USA ST: Illinois IN: FOD SU: PDT
CK -- NY038 -- 7291 01/07/92 11:39 EST
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|Date:||Jan 7, 1992|
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