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KRAFT INTRODUCES HEALTHY FAVORITES CHEESE

 KRAFT INTRODUCES HEALTHY FAVORITES CHEESE
 NORTHFIELD, Ill., July 14 /PRNewswire/ -- Kraft USA announced today


that it is introducing KRAFT HEALTHY FAVORITES cheese, a new line of reduced fat cheese products that combines great taste with good nutrition. The products have all the taste consumers expect from KRAFT cheese, but with only half the fat. The line of 22 items will be available nationally at retail stores in the fall.
 "We pioneered the fat-reduced segment of cheese 10 years ago, and we've been the leader ever since. If there is one thing we know, when you take away fat, you can't take away taste. That's why we've been so successful all these years," said Bob Eckert, executive vice president and general manager of Kraft's retail cheese division. "We already have the best-selling light and fat free cheeses on the market, and now our new line of 50 percent reduced fat cheese gives people even more ways to eat more healthfully on their own terms.
 "We know different people want different levels of fat reduction. But they always want great taste. KRAFT HEALTHY FAVORITES cheese will make it even easier for consumers to choose their favorite combination of great taste and good nutrition."
 KRAFT HEALTHY FAVORITES cheese includes the most popular styles, sizes and forms of natural cheese and process cheese, and also includes soft cream cheese. The products have even less fat and fewer calories than KRAFT Light cheeses, and, except for cream cheese, are also low in cholesterol.
 KRAFT USA is a business unit of Kraft General Foods, the multinational food business of Philip Morris Companies Inc. (NYSE: MO).
 -0- 7/14/92
 /CONTACT: Nancy A. Nevin of Kraft General Foods, 708-646-2465/
 (MO) CO: Kraft USA ST: Illinois IN: FOD SU: PDT


SH -- NY067 -- 9169 07/14/92 14:02 EDT
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No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1992 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Date:Jul 14, 1992
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