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KRAFT GENERAL FOODS WINS INJUNCTION AGAINST BONGRAIN CHEESE

 NORTHFIELD, Ill., Jan. 3 /PRNewswire/ -- Kraft General Foods (KGF) today announced that it and its Argentine affiliate, Kraft General Foods Argentina, S.A., have been awarded a preliminary injunction against Bongrain Cheese U.S.A. of New Holland, Pa., for infringement of Kraft's trademark PHILADELPHIA for cream cheese.
 The U.S. District Court for the Eastern District of Pennsylvania issued the injunction prohibiting Bongrain's use of the name "Pennsylvania" in connection with the advertising or selling of cream cheese, cheese or food products in Argentina, Brazil and Uruguay. Bongrain is required to immediately cease all distribution, sale, advertising or promotion of its product under the name "Pennsylvania."
 Kraft sells PHILADELPHIA cream cheese in the United States and distributes the product in more than 45 countries. In May 1993, Kraft introduced PHILADELPHIA cream cheese to the Argentine market. At the same time Bongrain, a subsidiary of Bongrain France, a multinational dairy food company, began manufacturing and packaging cream cheese in the United States under the name "Pennsylvania," and then shipping it to its affiliates in Argentina and Brazil for distribution in those countries.
 Kraft filed suit against Bongrain on Aug. 27, 1993, alleging that Bongrain's use of the name "Pennsylvania" in Argentina, Brazil and Uruguay violated federal and state trademark and unfair competition laws. In a previous lawsuit, Kraft had objected to the use of the name "Old Pennsylvania" in the United States on cream cheese by a company related to Bongrain. In that case, the company agreed to discontinue its use of "Old Pennsylvania." The District Court found that the names PHILADELPHIA and PENNSYLVANIA were confusingly similar. Contributing to the finding was the fact that Bongrain's packaging closely imitated the package design and color of the PHILADELPHIA product.
 "We are pleased with the court's decision," said Cal Collier, senior vice president and general counsel for KGF. "All KGF trademarks and package designs are valuable assets. Many of our brand names have achieved global recognition and enjoy increasing consumer appeal and demand. Our brand identities are the result of significant marketing investments, and we will not hesitate to initiate legal actions to protect and maintain them."
 Kraft General Foods is the multinational food business of Philip Morris Companies Inc. (NYSE: MO).
 -0- 1/3/94
 /CONTACT: Patrick T. Farrell of Kraft General Foods, 708-646-7864/
 (MO)


CO: Kraft General Foods; Bongrain Cheese U.S.A. ST: Illinois, Pennsylvania IN: FOD SU:

MP -- NY020 -- 8441 01/03/94 10:21 EST
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Publication:PR Newswire
Date:Jan 3, 1994
Words:408
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