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KRAFT GENERAL FOODS TO ACQUIRE JACK'S PIZZA COMPANY

 NORTHFIELD, Ill., Dec. 28 /PRNewswire/ -- Kraft General Foods Inc. today announced that it has acquired Jack's Frozen Pizza Inc., a Little Chute, Wisconsin-based manufacturer of frozen pizza. Terms of the agreement were not disclosed.
 Jack's, a 25-year-old regional company with distribution in nine midwestern states, competes primarily in the value-priced segment of the frozen pizza category with its successful JACK'S ORIGINAL frozen pizza.
 With TOMBSTONE pizza products currently competing in the premium and super-premium frozen pizza segments, the addition of Jack's value- priced brands helps to round out Kraft General Foods' pizza business.
 "Jack's is an excellent fit alongside our TOMBSTONE business," commented Harold "Skip" Reinhart, president of Tombstone Pizza Corp. and The National Dairy Products Corp. "The two businesses couldn't be more complementary, with outstanding product quality, respected customer service and direct store distribution systems, plus rapid sales growth in the segments where they compete."
 James Geerts, chief operating officer and primary shareholder of Jack's, will serve as a consultant during the transition. Said Geerts, "Kraft General Foods understands the frozen pizza business and has the resources to help Jack's grow. I'm confident that this represents an excellent opportunity for our company, our employees and our community."
 Reinhart indicated there are no plans for organizational changes at this time. "Jack's is an exceptional company with first class people and products, a winning combination that we hope to nurture and grow just as we have with Tombstone Pizza over the last six years."
 Kraft General Foods is the multinational food business of Philip Morris Companies Inc.
 -0- 12/28/92
 /NOTE TO EDITORS: Due to holiday scheduling, Mr. Geerts will be available for comments only on Monday, Dec. 28, between 3 p.m. and 4 p.m. (CST). Mr. Reinhart is not available.
 /CONTACT: Linda Eatherton, 708-646-2103 or Cathy Pernu, 414-788-7320, or after Dec. 29, 708-646-3946, both for Kraft General Foods./


CO: Kraft General Foods Inc.; Jack's Frozen Pizza Inc. ST: Illinois IN: FOD SU: TNM

LR -- NY029 -- 0103 12/28/92 14:21 EST
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Date:Dec 28, 1992
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