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KRAFT GENERAL FOODS NAMES HARRAN SENIOR VP OF SALES AND CUSTOMER DEVELOPMENT

 KRAFT GENERAL FOODS NAMES HARRAN
 SENIOR VP OF SALES AND CUSTOMER DEVELOPMENT
 NORTHFIELD, Ill., July 8 /PRNewswire/ -- Kraft General Foods (KGF) announced that J. Mark Harran, 52, has been appointed senior vice president of sales and customer development. Harran will have overall responsibility for strategic sales development, customer development and KGF sales synergy initiatives.
 Harran succeeds Joseph P. Durrett, 46, who has agreed to remain at KGF through the summer to ensure a smooth transition. ''We are disappointed with Joe's decision, but after more than 23 years with major consumer product companies, he is determined to try something on a smaller scale,'' said Richard P. Mayer, chairman and chief executive officer of KGF. ''We will miss his energy and positive attitude, and we wish him much success in the future. We are fortunate to have someone as talented as Mark Harran to assume the leadership of our sales efforts.''
 Harran has been vice president of sales for General Foods USA since 1990. After joining the company in 1965, he has held a number of key positions in marketing and sales, including all GF USA product groups, as well as experience in headquarters sales and strategy.
 Durrett joined the company in 1980 as vice president and director of marketing and has held a number of senior marketing and sales positions during his career, including president of Kraft's Grocery Products Group.
 Kraft General Foods is the multinational food business of Philip Morris Companies Inc. (NYSE: MO).
 -0- 07/08/92
 /CONTACT: Michael Mudd of Kraft General Foods, 708-646-2868/
 (MO) CO: Kraft General Foods ST: Illinois IN: FOD SU: PER


TM -- NY040 -- 7418 07/08/92 12:36 EDT
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Publication:PR Newswire
Date:Jul 8, 1992
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