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KRAFT GENERAL FOODS NAMES HARRAN, SCARPA & LACY TO NEW MANAGEMENT POSITIONS

 NORTHFIELD, Ill., Feb. 9 /PRNewswire/ -- Kraft General Foods (KGF) announced today the appointment of several executives to new positions on the company's corporate staff, effective immediately.
 J. Mark Harran, 53, has been promoted to senior vice president of sales, customer development and marketing services. Linking these three areas will continue to build KGF's already strong focus on understanding customer and consumer wants and needs.
 Harran was appointed senior vice president of sales and customer development last year. He had been vice president of sales for General Foods USA since 1990 and had held a number of key marketing and sales positions since joining the organization in 1965.
 Lorraine C. Scarpa, 49, has been promoted to senior vice president, marketing services, for KGF, reporting to Harran. Her responsibilities include advertising, consumer promotion, consumer response, direct marketing, event marketing, marketing information and media services.
 Reflecting the strategic importance of marketing services, Scarpa has also been appointed to the KGF North America operating committee.
 Scarpa had been vice president of marketing services since 1992 and previously had been vice president, marketing services at General Foods USA since 1990. Prior to that she was corporate vice president, marketing, at Dun & Bradstreet Corporation.
 Bruce Harreld, 42, senior vice president, marketing and information services, has decided to leave KGF to apply his talents to a new career direction.
 He will be available over the next few weeks to help with the transition. Harreld joined the company in 1982 and has held a number of positions of increased responsibility in strategy, information systems and marketing services.
 A vice president, information systems, will be named later, and will report to Alan J. Lacy, 39, senior vice president, finance & strategy.
 Kraft General Foods is the multinational food business of Philip Morris Companies Inc. (NYSE: MO).
 -0- 2/9/93
 /CONTACT: Michael Mudd of Kraft General Foods, 708-646-2868/
 (MO)


CO: Kraft General Foods ST: Illinois IN: FOD SU: PER

TM -- NY086 -- 4810 02/09/93 16:06 EST
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Date:Feb 9, 1993
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