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KRAFT GENERAL FOODS ACQUIRES CAPRI SUN

 KRAFT GENERAL FOODS ACQUIRES CAPRI SUN
 WHITE PLAINS, N.Y., Dec. 19 /PRNewswire/ -- Kraft General Foods,


Inc. today announced the completion of a transaction to purchase the stock of Capri Sun, Inc., a San Mateo, Calif.-based manufacturer of all-natural fruit drinks.
 Capri Sun, Inc., with annual sales of over $100 million, pioneered the introduction of single-serve fruit drinks to American consumers in 1979. Its products, which are marketed under the Capri Sun brand, are known for their distinctive foil-pouch packaging and unique flavor combinations. Capri Sun production facilities are located in Fresno, Calif., and Granite City, Ill.
 The acquisition gives Kraft General Foods the rights to market Capri Sun products in the United States, Canada, Mexico and Puerto Rico.
 Capri Sun will become part of the Beverage division of General Foods USA, an operating unit of Kraft General Foods. Its other beverage brands include: Kool-Aid, Crystal Light, Country Time and Tang. Christopher P. Mottern, president and chief executive officer of Capri Sun, Inc., will report to Irene B. Rosenfeld, executive vice president of General Foods USA and general manager of its beverage division.
 In commenting on the acquisition, Robert S. Morrison, president of General Foods USA, said, "Capri Sun is a well-managed company that has enjoyed steady growth. Its quality products and talented people will be a fine complement to GF USA's beverages business. And importantly, the acquisition gives us an entree into the all-natural fruit drink category."
 Kraft General Foods, Inc. is the multinational food business of Philip Morris Companies Inc. (NYSE: MO)
 -0- 12/19/91
 /CONTACT: Nan Redmond, 914-335-2480, or Nancy Daigler, 914-335-2517, both of Kraft General Foods/
 (MO) CO: Kraft General Foods, Inc.; Capri Sun, Inc. ST: New York, California IN: FOD SU: TNM


SH-OS -- NY069 -- 4015 12/19/91 15:11 EST
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Publication:PR Newswire
Date:Dec 19, 1991
Words:298
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