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KODAK REENTERS PREMIUM MARKET WITH POPULAR SINGLE USE CAMERAS

                 KODAK REENTERS PREMIUM MARKET
                WITH POPULAR SINGLE USE CAMERAS
    ROCHESTER, N.Y., Nov. 11 /PRNewswire/ -- Consumers can get a Kodak single-use camera by taking a car for a test drive or purchasing $50 worth of cosmetics.
    Eastman Kodak Company (NYSE: EK) today announced it is reentering the premium market with its popular line of Fun Saver 35 single-use cameras.  The single-use camera line features a basic 35 mm camera, a 35 mm camera with flash, a panoramic camera that takes 3 1/2 x 10-inch photos, and an all-weather/underwater camera.
    "We reentered the premium market after hundreds of calls from companies or agencies requesting Kodak single-use cameras to offer as customer or dealer incentives," said Steve Baune, general manager and vice-president, U.S. Marketing, Kodak's Consumer Imaging Division.
    "Our Fun Saver 35 line of cameras appeals to a wide range of customers," said Baune.  "These inexpensive, pocket-size cameras are ideal in situations where expensive camera equipment might be damaged."
    Fun Saver 35 cameras also satisfy the unanticipated need for a camera, such as on a trip when the regularly used camera is left behind.
    Although each camera is used only once, they were designed for recycling and reuse.  "In a little more than a year, film processors have returned 150 tons of cameras to Kodak for recycling, diverting them from the waste stream," Baune added.
    Kodak has already signed premium agreements with major car manufacturers, cosmetic companies, and food and beverage firms.  The company will attend the 54th Annual Premium Incentive Show in New York City, May 4-7, 1992.
    In addition to its line of four Fun Saver 35 cameras, Kodak will also make its Star 35 mm cameras available on a selective basis when required for tiered prize promotions.
    For more information, contact the Kodak Customer Information Center at 800-242-2424.
    -0-                         11/11/91
    /CONTACT: Paul C. Allen of the Eastman Kodak Company, 716-724-5802/
    (EK) CO:  Eastman Kodak Company ST:  New York IN:  CHM SU:  PDT LC -- CL013 -- 3082 11/11/91 14:03 EST
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Publication:PR Newswire
Date:Nov 11, 1991
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