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KODAK PICTURE EXCHANGE GOES LIVE; SERVICE OFFERS AUTOMATED ACCESS TO TENS OF THOUSANDS OF IMAGES

 ROCHESTER, N.Y., Nov. 29 /PRNewswire/ -- Kodak Picture Exchange, the on-line image service developed by Eastman Kodak Company (NYSE: EK), is up and running in the U.S. and Canada, Kodak officials said today.
 The service went on-line at 12:01 AM on Monday, Nov. 29.
 Now users of the Kodak Picture Exchange have 24-hour, automated access to a sophisticated database that contains tens of thousands of images.
 First announced last year, the Kodak Picture Exchange represents the company's vision for an on-line global image marketing service network, similar to today's text and data networks. The initial application focuses on the commercial stock photo market. The system's architecture can deliver high-resolution still images as well as full motion video, to meet future needs. The new service brings together the suppliers of images -- such as stock photography agencies, news organizations, museums, universities, corporations, and archives -- with the customers they serve. These include advertising agencies, graphic designers, publishers, and researchers.
 The Kodak Picture Exchange links more than a dozen stock photo agencies with customers interested in leasing images for a variety of applications, from brochures to multimedia presentations. Tens of thousands of images will be available initially, with more being added daily.
 ABOUT THE SERVICE
 By subscribing to the Kodak Picture Exchange, desktop computer users -- armed only with a few key words or phrases -- can scan an entire image database quickly. Once they locate image titles that appear to match their search criteria, users review the selected images right on their screens in a low-resolution format.
 These low-resolution images help users refine their search. Once users select the image or images they need, the Kodak Picture Exchange provides a form to request each image from the stock agency that owns it. The agency then contacts the user by phone, negotiates usage fees directly -- just as they do today -- and sends the requested negative or transparency by messenger or overnight courier.
 The costs for searching stock house images on the Kodak Picture Exchange include an on-line use-charge rate of $1.42 per minute, which allows users to search for and retrieve as many low-resolution images as they like. There are modest additional surcharges to access 300K-byte "design proofs" that users can import into rough layouts. "The Kodak Picture Exchange is more cost-effective for image searches than traditional methods," said Fred Geyer, general manager and vice president of Kodak's CD Imaging organization. "We have combined the benefits of several Kodak competencies -- including Photo CD, image indexing and retrieval techniques, and mass storage systems -- to bring improved productivity to image archives."
 The Kodak Picture Exchange imposes no monthly charges or minimums. Special screens inform users of any additional fees beyond the hourly usage-charge before the fees are assessed.
 To access the Picture Exchange, users need the Kodak Picture Exchange Access software package, which Kodak provides when the user signs up for the service. The company currently makes access software available for Macintosh systems; Windows-compatible access software will be available within a few months.
 -0- 11/29/93
 /CONTACT: Ronald C. Roberts, media relations, of Eastman Kodak Company, 716-724-4513/
 (EK)


CO: Eastman Kodak Company ST: New York IN: CPR SU: PDT

AR -- CL002 -- 8230 11/29/93 11:18 EST
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Publication:PR Newswire
Date:Nov 29, 1993
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